In recent years, with the gradual popularization of the cross-border e-commerce industry, cross-border e-commerce has become more and more well-known. As the largest platform for cross-border e-commerce, Amazon has become the first choice for many new sellers. Many new sellers settle in Amazon, but they do not understand its characteristics and are repeatedly frustrated in operation. What are the characteristics of the Amazon platform? What are the advantages and disadvantages?
First, the Amazon platform focuses on products and not stores, which is also related to foreign shopping habits. The Amazon platform is more inclined to recommend products with complete descriptions, and the introduction happens to be what customers need. The platform will strongly recommend it to buyers to increase the exposure of your products and stores. Second, the customer service display is a detailed display of the product, which can be centered around the product’s performance, material, use and other aspects of the description and picture display, so that customers can understand all aspects of the product and understand whether the product is what customers need.
Third, recommend light advertising. Amazon has a novice protection period of more than three months for newly opened stores, and has great support for new TVs. It does not mean that sellers can recommend it if they spend a lot of money. In fact, as long as the seller’s product is good, the seller will be given enough push and exposure.
Fourth, focus on customers and not sellers. The Amazon platform focuses on customers’ shopping performance and needs. The platform can save products and cannot have exaggeration and artistic special effects. Unlike domestic e-commerce, Amazon’s products have their own independent pages, including product details, customer reviews, seller quotations, seller information, etc.
Amazon is a platform that is friendly to novice sellers. The concept of a store on the Amazon platform is simply to sell goods on it. Even if you only upload one product, as long as you operate it properly and the product quality is good, you will still place an order. Unlike Taobao, the weight problem is serious, but we also need to operate the product carefully.
Among many cross-border e-commerce platforms, Amazon has the highest conversion rate and profit. Therefore, as a new seller on Amazon, you must focus on customer experience when operating. Any perfunctory behavior towards customers will be sanctioned by Amazon. In addition, sellers also need to work hard on product selection and publicity. Only in this way can they develop in the long run.