When playing Douyin, everyone must find ways to avoid some common minefields. Once you step on a minefield, at best, all your previous efforts will be wasted, and at worst, you will lose confidence in yourself. What are the minefields? Next, I will introduce them to you one by one to see if you have stepped on them.
Minefield 1: Frequent modification of Douyin personal information.
Many friends did not think about what they wanted to shoot when they first started Douyin, and never planned their Douyin accounts. At the beginning, they filled in their basic information such as their avatars, nicknames, signatures, etc., and then repeatedly modified their information when they found that it was not appropriate.
Not to mention that your operation is likely to make Douyin misjudge you as a marketing account, just saying that your repeated changes also increase the workload of Douyin reviewers. Remember, once your personal information is set, do not modify it at will, otherwise, it will not only be easy to be demoted by Douyin, but also not conducive to your impression in the hearts of fans.
Minefield 2: If you want to be popular, you have to post works frequently.
“Shoot more, post more, there will always be one that will go viral!” There are many people who think this way. When they see others suddenly become popular by just taking advantage of a hot topic, they think that becoming popular depends on luck. In Chapter 4, the author talked about the recommendation logic of Douyin. As an algorithm-driven platform, Douyin is somewhat different from other social platforms.
This means that you should purposefully operate and strengthen the importance of “personality labels” in content. What you should do is definitely not to rely on the diligence of shooting videos to make up for “strategic mistakes.” While taking advantage of hot topics, you must be consistent with your personality and content direction.
In addition, the author wants to tell friends who have just started playing Douyin that if you have just registered Douyin and have not started to officially post works, you must pay attention to the quality of the first five works. It is better to shoot slowly than to shoot blindly. Because Douyin will rate your account based on the quality of your previous works. If the interactive data of your works is not good, even if you shoot more, you will gradually become a low-weight account, and it will be difficult to gain Douyin’s trust.
Minefield 3: You must use professional equipment to shoot Douyin.
Many players who rush into the Douyin track will suffer from the lack of professional equipment once they encounter bottlenecks, and then they will easily choose to give up. They are unwilling to admit that in fact, most of the Douyin hits are shot with mobile phones from 15 seconds to 60 seconds. The Douyin gameplay has refreshed our understanding of “short videos” and has also reduced the difficulty of user operation invisibly. Whether a video is high-definition or not cannot determine whether your work can become popular. Fans are more concerned about what value your work can bring to them. Therefore, you really don’t need to care about what equipment you use to shoot Douyin, but how much you care about it.
Minefield 4: I must make money first when shooting Douyin.
Some people may start to refute this sentence when they hear this. The purpose of my Douyin shooting is to make money, otherwise I will waste so much time. What am I looking for? Yes, we are profit-seeking in doing anything, but have you ever thought about what will happen if you want to make money right from the start when playing Douyin?
First of all, you will focus too much on monetization, rather than how to increase fans. Secondly, Douyin is currently cracking down on marketing accounts. If you start advertising right away and are detected, Douyin will definitely demote you. Finally, if you can’t make money on Douyin in a short period of time, it’s easy to give up.
So, when you play Douyin, especially at the beginning, you must have a correct mindset. You have to have a sowing period for everything, and you can’t think about harvesting before you start. Focus on how to provide value to users and increase fans, and naturally more monetization opportunities will find you.