1. How to record a 1-minute long video
As we all know, the default length of Douyin videos is 15 seconds. At the beginning, only those who meet certain requirements can obtain the permission to post long videos on Douyin. However, we found that more and more friends can post long videos on Douyin. How did they do it? How to post a 1-minute video on Douyin?
At the beginning, you needed at least 1,000 fans to open the 1-minute permission on Douyin, but in order to support the VIog category, Douyin has given all accounts a default permission of 1 minute. Your account can be used normally, and you can shoot a 1-minute long video even if you have 0 fans.
So, how do you shoot a 1-minute short video directly with Douyin? Next, the author will briefly explain the specific steps.
Step 01Log in to the Douyin Short Video App and click the +] icon at the bottom of the interface, as shown in Figure 6-1.
Step 02After the operation is completed, enter the short video shooting interface as shown in Figure 6-2.
Step 03 The system defaults to shooting 15-second videos. If you want to shoot a 60-second video, just click the “Shoot 60 seconds” button to adjust the shooting and recording time of the short video, as shown in Figure 6-3.
Step 04 Press and hold the | icon in the shooting interface to enter the interface shown in Figure 6-4 to shoot a 60-second short video.
Some friends may not have this function yet, and some friends have just registered a Douyin account with only about 30 seconds. Don’t worry, as long as your account is normal, you will have this function sooner or later.
In fact, Douyin has been lowering the user’s operating threshold. But don’t be too happy too soon, because if the 15-second video you shoot can’t attract the attention of fans, then a 1-minute long video will be more difficult, because the attention and patience of fans are scarce. If you can’t attract him in the first few seconds, then the fans will slide away instantly.
2. The mechanism of new works reaching the top of traffic
After a work becomes popular, it quickly fades away after a period of time until no one cares about it. This is caused by the traffic reaching the top mechanism of Douyin.
In the previous content, the author has said that Douyin’s works need to be reviewed by both humans and machines, and then recommend about 300 online initial users to you. When the fan interaction ratio reaches a certain value, it will be detonated through layers of superimposed recommendations, which is the so-called hot spot, usually bringing a large amount of exposure, interaction and fans to the account.
And the time of this high recommendation exposure generally does not exceed one week. After that, the popular video and even the entire account will cool down quickly, and even some subsequent works will hardly have a high recommendation volume.
Why is this so? This is because Douyin’s daily daily activity is limited, that is, its total recommendation volume is basically fixed.
On the one hand, the people with tags related to your content have basically completed the recommendation, and the feedback effect of other non-precise tags is poor, so the recommendation will stop.
On the other hand, Douyin does not want an account to become popular in a short period of time. You need to pass round after round of tests to see whether you have the ability to innovate and continuously output high-quality content. After hearing this, you understand why the work can only be popular for a while!
Finally, I would like to quote a friend in the circle: “In fact, there is such a reality. Many Douyin players feel that their traffic is unstable. They attribute the reason to Douyin’s account maintenance and machine algorithms. In fact, the main reason is that the quality and output of their own content are unstable. The algorithm recommended by the machine is the most scientific. Whether your content is good or not is recommended by users, not your own vision. As long as your content is good, traffic will naturally come to you.”