Many people will find that the number of views of one of their previous videos suddenly increases when playing Douyin, and even becomes popular. Why is this?
There are two main reasons why old works become popular.
The first reason is that Douyin will re-explore some videos previously released in the database every now and then, and recommend a wave of precise groups of people. If the interaction ratio data is good, Douyin will recommend the previous content to the next traffic pool.
The reason why these old works can be “ignited” is that the quality of the works is good and the watchability is indeed high. Secondly, you have already released a lot of vertical content later, and your work labels have gradually become clearer. Only in this way can the system match you with precise groups of people, and your interaction ratio data will be higher. To put it bluntly, as long as your works are high-quality and find the right audience, it is natural for old works to become popular again. The second reason can be called the “explosive effect”. What does this mean? As long as you have a work that becomes popular, a large number of fans will flock to your homepage during that period of time to check you and click on these videos to get to know you. In the past videos, if you find a work with real people or a particularly interesting title, fans will immediately recommend it to the next traffic pool. If one of your works is finished in a short period of time, the number of comments, reposts, etc. is relatively high, it can be recommended to the next traffic pool, so the chance of becoming popular will naturally be greater.
In fact, many vertical content creators, especially accounts with real people in the later period, often “ignite” several other high-quality videos directly because of the “popularity” of a certain video, forming a grand occasion of multiple blossoming and full explosion and drainage.
The author singled out this issue to talk about it, in fact, just to tell everyone that you may be very talented and your works are also excellent. In the early stage, because the fans’ recommendations were not accurate enough, you did not have the opportunity to enter the next traffic pool. Please don’t worry, let alone give up. Gold will always shine one day.
In fact, many influencers with hundreds of thousands or even millions of fans have experienced similar situations. The first dozens of works only had thousands of fans, until a certain work suddenly exploded, and fans opened their previous works and found that the account was valuable, so they followed it.
If you don’t have careful preparation and design in the early stage, even if one of your works suddenly becomes popular one day, it will be meaningless if no one pays attention to it.
So, no matter what stage you are in now, as long as you keep adjusting and optimizing your work, you will definitely have a chance to become popular. Believe that luck always comes to those who are prepared.