Product selection is one of the tasks that e-commerce companies must do, because not all products are suitable for online sales, and not all products have a market online. As the saying goes, a good iron must be made strong, and e-commerce companies must carefully select products, follow the golden rule of product selection, and master the method of product selection.
Trial sales are to try to sell, that is, first purchase samples in small quantities, put the samples on the market for sale, see how the response is, and then decide whether to officially launch. This method is more suitable for newly launched products. Next, the author will analyze the connotation of trial sales in detail from three aspects.
(1) Advantages of trial sales
The advantage of trial sales is very obvious, that is, it can reduce the purchase volume, because it is a small batch purchase, so it is generally supplied as needed. E-commerce companies can understand the degree of buyers’ preference for products through trial sales, and can also discover product deficiencies in a timely manner and make adjustments.
(2) Disadvantages of trial sales
First, because trial sales are different from real sales in the market, even if they are successful, they cannot be completely regarded as sales performance; second, trial sales are relatively expensive and time-consuming, and products that are ready to enter the market are also at risk of being removed from the shelves; third, trial sales products may be imitated by competitors, making market competition more intense.
(3) Factors affecting trial sales
Regional differences, forecast results, competitors, data analysis, etc. may all become factors that affect the results of trial sales. It is very difficult for e-commerce companies to control these factors. Therefore, e-commerce companies must reasonably adjust the goals of trial sales. In addition to reducing the purchase volume, they must also communicate with suppliers in advance on relevant matters, such as how to deal with the situation where trial sales products are unsalable, out of season or expired.
Trial sales are suitable for selling newly launched products. If the supplier has a suitable source of goods, e-commerce companies can boldly try it out and may achieve good sales results. However, e-commerce companies should also look at trial sales rationally. Although newly launched products may not face much competitive pressure in the short term, cultivating the market and attracting buyers requires investment of funds and resources. Therefore, e-commerce companies should make comprehensive considerations and formulate the best trial sales plan.
Tips
To improve competitiveness through trial sales, e-commerce companies need to look at product selection correctly. When choosing trial sales products, e-commerce companies should find differentiated sources that match their own style, so as to win the hearts of buyers.