Through market analysis, e-commerce companies can fully understand their competitors and provide a basis for making and adjusting production and operation decisions. In the process of market analysis, e-commerce companies can tap into the potential needs of buyers and find gaps in the market. If a gap in the market is found, the e-commerce company is equivalent to having a “cash cow” and can obtain lucrative profits.
When conducting market analysis, it is very important to find a gap in the market. The so-called gap in the market mainly refers to the fact that buyers have a demand, but there is currently no suitable product to meet this demand. For example, before the concept of mite removal was widely spread, no one would have thought that they needed a bottle of mite removal spray, but now many mite removal sprays have sold more than 10,000 on Taobao.
In the above case, mite removal is a demand. If e-commerce companies can take the lead in tapping this demand, they will find a gap in the market. When tapping demand, different types of products often correspond to different practices. However, in any case, e-commerce companies should insist on tapping market demand with buyers, products, and information as the core.
Among them, buyers are the most important factor, but the importance of information cannot be ignored. Only by combining information with the buyer’s personality and behavioral habits for analysis can e-commerce companies find out whether there is a match between demand and supply; only by observing the details of the buyer’s use of the product can the attributes of the product be extended.
In the era of highly developed Internet, e-commerce companies can tell buyers some unpopular knowledge to make buyers realize that they have this demand. For example, an article about the harm of mites and the necessity of mite removal can greatly promote the sales of mite removal spray. Such articles can be described as a “free lunch” for e-commerce companies.
Tips
After finding the gap in the market, e-commerce companies must continue to strengthen their strength. Because if the strength is not enough, even if the gap in the market is found, it will not be able to grasp it. In addition, e-commerce companies should not stick to traditional or saturated markets, industries, products, etc., but should pay more attention to new areas, which can increase the probability of business success.