If you want to sell slow-moving products, it is a good idea to modify the title, main image and detail page.
(1) Modify the title
E-commerce companies can start with three aspects when modifying titles: optimize keywords, optimize keyword combinations, and sort by importance.
The first is to optimize keywords. The title of the product on the e-commerce platform must have keywords, and they must conform to the buyer’s search habits. In addition, e-commerce companies should pay attention to the recent fluctuations in keywords and adjust the product keywords accordingly.
The second is to optimize keyword combinations. E-commerce companies should optimize the keyword combination of the title so that the title is more likely to be searched by buyers. In addition, there should be 1 or 2 spaces between different keywords, which is also a technique for optimizing keyword combinations.
Finally, sorting by importance means that according to the rules for calculating weights on the e-commerce platform, important keywords or keywords with a high degree of match with buyer searches are placed on the far left, and long-tail keywords can be appropriately dispersed.
(2) Modify the main image
If e-commerce companies want to modify the main image of slow-selling products, they should set a goal, that is, the main image must be attractive, stand out from many products, and be noticed by buyers. So, where can we start to modify the main image?
Highlight the color. If the background color of the main image is relatively prominent, eye-catching and bright, and has a high saturation, it may change the situation of slow-selling products.
Distinctive. The main image should have the selling points of the product, such as novel style, free shipping by SF Express, door-to-door installation, promotional discounts, etc. The selling points of the product should preferably exceed the psychological expectations of buyers, so as to attract buyers.
Scenario display. It is a good method to display the product in a real environment. For example, put a treadmill in a home scene, and have a beautiful model running in the main image, etc.
(3) Modify the details page
The details page is an important way for buyers to understand the product in all aspects, and e-commerce companies should pay special attention to it. To modify the details page, you can start from the following three aspects:
The basic information of the product, including the name, specifications, model, material, popular elements, etc., must be completed.
The details page should not only have pictures showing the product, but also the importance of copywriting. Moreover, matching the exquisite pictures with suitable creative copywriting can also increase the buyer’s willingness to buy.
On the details page, you can also use association optimization appropriately to recommend other similar products to buyers. E-commerce companies can recommend slow-selling products on the details page of products with relatively good sales to increase sales as soon as possible.
When dealing with slow-selling products, the title, main picture, and details page are three very important elements that can directly affect the buyer’s stay. E-commerce companies must pay more attention to them.
Tips
E-commerce companies should monitor products in real time. It is best not to wait until the product is already unsalable before thinking about solutions, but to focus on supporting those products that are about to or may be unsalable.