In the evaluation based on product sales, the time of listing and price are also very important. If the product is listed at the wrong time, it will inevitably affect sales. In addition, unreasonable product prices will also reduce the profits of e-commerce companies.
(1) Product listing time
Many e-commerce companies choose to list products in different time periods to ensure that their products can attract attention at different times. So, how should e-commerce companies reasonably choose the time of listing products?
First, avoid times when there are fewer people, such as weekends. For most people, weekends are time for rest and entertainment. Even if they go shopping, they may choose physical stores. E-commerce companies should look for times when there is more traffic to list products, such as important festivals and events. In addition, e-commerce companies can also analyze the changes in traffic during normal times, count the traffic changes in different time periods every day, and choose the best time to list products.
Second, pay attention to the listing time of competitors. If there is a gap between the products of an e-commerce company and its competitors, then listing them at the same time may result in a competitive disadvantage. Everyone is familiar with the story of Tian Ji’s horse racing. Paying attention to the listing time of competitors also has this meaning, all for the purpose of winning in the competition.
Third, pay attention to market trends. The market is unpredictable. It is very likely that a product is popular at this moment, but it is just the sunset showing its last infinite beauty at dusk. This is like a physical store doing promotions just to clear out inventory. Some seemingly ordinary products actually have great potential. E-commerce companies need to collect and analyze industry data so that they can stand out in the fierce competition.
(2) Product price
For e-commerce companies, tiered pricing is more reasonable. For example, when a new product is launched, the first day is 30% off, the second day is 40% off, the third day is 50% off, and so on, until the eighth day returns to the original price. For buyers, the first day has the strongest and most affordable discounts, so they should hurry up to buy. This is the strategy to encourage buyers to place orders.
Under the guidance of tiered pricing, buyers will unconsciously feel a sense of urgency. This can not only reduce the time buyers hesitate, but also bring real sales results to e-commerce companies. Of course, in addition to discounts, e-commerce companies can also make tiered discounts based on time factors, such as extending the cycle of promotional activities, etc.
Products with high purchase rates, such as clothing and food. For buyers, tiered pricing is suitable for products that are time-sensitive, easy to expire, and the price itself is easy to stimulate consumption desire. Therefore, e-commerce companies can consider tiered pricing in terms of accumulating popularity and attracting traffic, and do a good job of promotional activities.
Tips
After data monitoring, it was found that the peak traffic of major e-commerce platforms is 8-10 pm, and there are the most online buyers during this period. E-commerce companies can put the product on the shelves at 7 pm so that more buyers can see it and improve the conversion rate. Of course, the price of the product should also be reasonable, preferably the same as or slightly lower than similar products.