Lazada was founded in March 2012 and is headquartered in Singapore. It is the leading online shopping platform in Southeast Asia. Currently, it is online in six sites including Vietnam, Singapore, Malaysia, Thailand, the Philippines and Indonesia.
Since 2016, Lazada has become the flagship e-commerce platform of Alibaba Group in Southeast Asia. In June 2017, Alibaba increased its equity in Lazada Group to approximately 83%. In March 2018, Alibaba announced an additional investment of US$2 billion in Lazada for the company’s business expansion in Southeast Asia.
One of the core pillars of Lazada is logistics. Currently, Lazada has more than 30 storage centers in 17 cities in Southeast Asia, established self-operated warehouses, sorting centers and electronic technology facilities, and provides cross-border and last-mile logistics capabilities through a network of partners. Such a logistics network covers the scattered markets and islands in Southeast Asia, providing reliable and efficient logistics services for e-commerce. Lazada has also connected to its own logistics channel – LGS Global Logistics Solution, which solves the problems of the first and last mile for sellers and reduces freight costs.
Another core pillar is payment services. Although the electronic payment market in Southeast Asia is still in its infancy and local residents are more accustomed to cash on delivery, Lazada provides a variety of payment methods to meet the needs of different consumers and guide consumers to use faster and more reliable electronic payment methods.
Compared with other platforms, Lazada has the following advantages:
1. Sellers will not be fined at will.
2. Returns from buyers will not be accepted at will.
3. Payments are received in a timely manner.
4. Quality control (QC) is provided to ensure product quality.
5. There is no upfront cost for opening a store.
In addition to the core pillars mentioned above, Lazada has other advantages in the e-commerce market in Southeast Asia.
The first is the broad market coverage. Lazada covers major countries and regions in Southeast Asia, such as Vietnam, Singapore, Malaysia, Thailand, the Philippines and Indonesia, covering nearly 600 million people. This means that merchants can obtain a huge potential consumer group through Lazada and expand their market share.
Second, diversified sales channels. As a comprehensive e-commerce platform, Lazada provides a rich variety of product categories and sales channels. Whether it is branded goods, private brands or products of small merchants, you can find suitable sales opportunities on Lazada. This allows merchants to choose different sales methods according to their own circumstances, so as to better meet consumer needs.
Third, good user experience and customer service. Lazada is committed to providing a good shopping experience, and builds consumer trust and loyalty through the platform by providing high-quality products and reliable after-sales service. Lazada also pays attention to user feedback and opinions, continuously improves and optimizes platform functions, and improves user satisfaction.
Fourth, market promotion and brand marketing support. As part of Alibaba Group, Lazada can make full use of Alibaba’s experience and resources in the e-commerce field for market promotion and brand marketing. Through cooperation with Alibaba Group, Lazada can obtain better exposure and market influence, helping merchants to improve brand awareness and sales performance.
In summary, as a leading e-commerce platform in Southeast Asia, Lazada has advantages such as broad market coverage, diversified sales channels, good user experience and customer service, and market promotion and brand marketing support. Merchants can expand their business and gain more sales opportunities through Lazada. At the same time, Lazada continues to improve its services, develop together with sellers, and create a more prosperous future for the e-commerce industry.