1. Service and price
E-commerce companies need to choose logistics companies according to their actual situation. For example, urgent and ordinary items can choose different logistics companies, and of course the prices will be different. Overall, e-commerce companies should choose logistics companies with good service attitudes and fair prices.
The service attitude here is not just the service attitude of the staff at the delivery end, but also to choose a logistics company with a better overall service attitude. Because the same logistics company, different express delivery points or stations have different staff. If the buyer encounters a bad service attitude when receiving the goods, it is likely to affect the buyer’s evaluation of the product.
In terms of price, most logistics companies are clearly marked, and there are clear regulations on the transportation distance, weight and insurance premium of the goods. E-commerce companies can directly inquire about the price from local logistics companies.
In addition to service and price, e-commerce companies also need to consider other factors, including the distance between the express delivery point and the warehouse, whether to pick up the goods at the door, etc. If it is a large-scale shipment, e-commerce companies should apply for special discounts from logistics companies and plan logistics costs reasonably.
Tips
E-commerce companies cannot cooperate with logistics companies with particularly low prices just to save money, because under the conditions of a market economy, they still have to believe in the principle of “you get what you pay for”. If the goods are lost, damaged, or the delivery speed is slow, e-commerce companies are likely to receive complaints or bad reviews. In addition, if the supplier chooses an unreliable logistics company, resulting in the e-commerce company not receiving the goods on time, it is also a bad behavior and will affect the buyer’s evaluation.
Second, make good use of the e-commerce platform’s own express
While major logistics companies are competing for the market, many e-commerce platforms have also begun to lay out logistics networks. Take Taobao as an example, it has Cainiao Network under its umbrella. For e-commerce companies, in addition to choosing third-party logistics companies, they can also use the self-owned express of e-commerce platforms such as Cainiao Network.
Cainiao Network does not arrange staff to deliver goods by itself, but integrates and decomposes various links of logistics in a digital and information-based way, and finally outsources the business to logistics companies. Cainiao Network promotes fair competition among logistics companies through public bidding and other means, and guides logistics companies to develop in a professional direction. With the help of the e-commerce platform’s own express delivery, e-commerce companies can choose the delivery function, and the system will show which logistics companies can deliver to the buyer’s designated delivery address. The prices of e-commerce platform’s own express delivery are generally more transparent and open. Of course, e-commerce companies can learn about the prices of other logistics companies in advance and choose a logistics company that suits them. At the beginning, unless the purchase or delivery volume is large, e-commerce companies should not rush to discuss cooperation with logistics companies, but cooperate with various logistics companies for a short period of time to determine which one is more suitable for them. Of course, e-commerce companies should also use the e-commerce platform’s own express delivery with caution and must consider their own actual situation. Tips The essence of Cainiao Network is to build a socialized logistics system and integrate many logistics companies to improve logistics efficiency. Of course, Cainiao Network also provides e-commerce companies with richer and faster logistics services.