Ozon Direct Mail is one of the services provided under the Ozon Advertising Application Framework, which aims to promote product sales through bulk emails and mobile push notifications. This article will take a deep dive into the features of Ozon Direct Mail, service fees, and how to use this powerful tool to increase product sales.
1. Targeted bulk mail: Precision promotion.
Ozon’s targeted bulk mail feature allows emails containing product promotion information to be sent to the mailboxes of buyers who have searched for similar products. This precise promotion method can greatly increase sales conversion rates because the message will be conveyed directly to potential buyers.
2. Bulk mail content.
You can include the following in the bulk mail:
Banner with landing page link: The size of this banner ad is 576×460 pixels. Please note that the landing page needs to be reviewed by Ozon.
Banner ad and 8~12 products: The size of this banner ad is 576×288 pixels. By displaying a variety of products, you can provide more choices and attract the interest of potential buyers.
3. Targeted bulk messaging service fees.
Ozon’s targeted bulk messaging service fees are determined according to the following criteria:
Selection scope: You can choose which product categories or users to send emails to.
Information sending unit price: The fee depends on the sending unit price per thousand emails and the selected category range.
Here are the specific fee standards:
Standard package: Applicable to all product categories except special packages.
Special packages for individual categories: Applicable to specific categories of goods.
Please note that prices vary depending on the selected scope and number of users. The lower the fee, the wider the coverage and more potential buyers will be.
4. Use Ozon direct messaging to increase sales.
Ozon direct messaging is a highly potential tool that can help increase product sales. By conveying promotional information directly to potential buyers, you can increase sales conversion rates, improve product visibility, and attract more buyers.
Not only that, Ozon’s targeted mass messaging feature also allows you to customize your promotion strategy based on product categories and user preferences, ensuring that the message attracts the target audience to the greatest extent.
Conclusion:
Ozon direct messaging is a powerful tool that can help promote products, increase sales, and attract more customers. Through precise promotion and personalized messages, you can ensure that your products stand out in a highly competitive market.