If you want to run a good and “live” store on the platform, sellers need to know not only how to select products, but also to integrate various key factors, which includes a very important factor, that is, the keywords extracted by cross-border sellers from the products. Keywords are one of the key points for buyers to search for your products, and they are very important for increasing the traffic of cross-border sellers’ stores. Large traffic will have a higher exposure rate, so sellers should try to discover more keywords related to store products and express the essential attributes of the products as accurately as possible to increase exposure.
When refining keywords, cross-border sellers need to pay attention to a basic point: to ensure that the keywords are consistent with the characteristics of the products. For example, common product attributes, brands, trademarks, etc. If the seller is engaged in clothing, then the clothing needs to be subdivided: whether it is a coat or an inner wear, whether it is a long or short style, what style, etc. Keywords can be extracted from these contents. The more choices, the more accurate the description of the product. Accurate descriptions help buyers find suitable products according to the subdivided keywords when searching, thereby increasing the probability of placing orders.
When setting keywords, cross-border sellers should give priority to buyers’ search habits. Buyers search for short but specific words, and people in different regions may use different languages, so even for the same type of goods, the keywords used in the search may be different. Most of the buyers faced by cross-border e-commerce sellers are foreigners. If the keywords are in Chinese, it is difficult to be accurately searched. Therefore, when sellers choose a site, they should try to set the keywords to the main language used in the local area or in English.
Certain skills are also required in word selection, such as choosing more words with high search popularity. Sellers can use the platform to search for high-frequency words, add keywords through the backend marketing center, and analyze the current market capacity through the final data results of the platform. When sellers cannot choose keywords, they can also refer to the titles of hot-selling products in some stores with good sales, and then go to their own store marketing center to check the number of searches for these titles; sellers can also check the buyer comments of hot-selling products. There are often some key elements in the comments, and sellers can sort them out and filter out suitable words.
The higher the quality of the keywords, the greater the exposure probability of cross-border sellers, and the corresponding cost investment can be appropriately reduced. Therefore, sellers need to learn and learn in depth in terms of keyword optimization, and make full use of various tools that can be used to improve store levels and profits.