Ozon advertising application is a layout of advertising materials agreed with the Ozon administrator, providing sellers with the opportunity to use marketing tools outside of their personal accounts without signing additional contracts. This post will detail the operation process of Ozon advertising application and how to make the most of this opportunity to promote products.
1. Service examples.
Ozon advertising application covers a variety of services, here are some examples of services:
Photo studio: An experienced team of designers and photographers will prepare content suitable for the required purpose.
Distribution options in the media kit: You can choose to promote in places such as stories, banner blocks, direct communications on the homepage of the application.
Distribution options on the theme landing page: Promote products according to different themes such as Black Friday, Double 11, New Year, etc.
Video consultation: Answer customers’ questions in real time and help them choose products from the product portfolio.
2. Ozon Media-kit.
Ozon Media-kit is a document that provides basic data about the company and its audience, as well as describing marketing and advertising services. In Media-kit, you can find out about the following services:
Ozon product advertising support and promotion, including product promotion, media advertising, brand zones, featured projects, etc.
External traffic, including direct communication, etc.
Package suggestions, such as Global Promo and Ozon Card.
Additional services, including marketing analysis, research and design services.
It should be noted that the information displayed in Media-kit is for viewing and has no legal effect. The final cost of a specific service is determined by both parties when ordering the service.
3. Create a marketing application.
If you want to use the Ozon advertising application, you first need to submit an application. In the letter, please provide the following information:
The type of service required.
The starting budget for placement.
The time of the advertising campaign.
The list of products you want to promote.
The Ozon administrator will contact you to clarify the details and create the first application.
After that, you can create an application for an advertising campaign in your personal account. Visit “More” → “Advertising” in the top menu and click “Create application”. After filling out the application and submitting it, please wait for a response from the administrator, usually within five working days.
4. Confirm the marketing application.
Once the details are agreed upon, the administrator will create the application and it will appear on the “Marketing Application” tab of the “More” → “Advertising” page. If you agree to all the conditions, click “Confirm” on the row of the new application.
Please note that if the application is not confirmed before the start date, it will automatically switch to the “Rejected” status.
With the Ozon advertising application, you can make full use of marketing tools to promote your products to a wider audience, increase visibility, and achieve more sales success.