Sellers can only seize the initiative in the cross-border e-commerce market if they find the right promotion channels. At present, sellers can choose from a large number of promotion methods. Different methods require different prices and work. Therefore, they must fully understand them before promotion. There are 7 main cross-border e-commerce promotion channels.
(III) Search Engine Marketing
Search engine marketing does not only refer to SEO optimization (search engine optimization). It refers to using search engines as a means to tap more consumers and screen out target consumers. The methods commonly used by cross-border e-commerce sellers are: SEO optimization, PPC advertising and SEM bidding promotion. Search engine marketing is one of the most common off-site traffic diversion methods. Whether it is SEO PPC or SEM, the purpose is to guide consumers to visit their own websites or stores through search engines through keywords.
(IV) EDM Marketing Promotion
EDM (email marketing) refers to providing consumers with the information that sellers want to convey through subscription and active push. To promote products by email, sellers need to first know the email address of the target consumer, and then send promotional advertisements, new product information, etc. to consumers, and attach links for consumers to click in.
(V) Participate in trade shows
Trade shows can provide good exposure for products. When new products are released, sellers can provide new product previews at trade shows.
(VI) Referral marketing
Referral marketing refers to old customers recommending products or services to new customers. Recommendations come in many forms, from traditional word of mouth to current sharing on WeChat Moments. Compared to advertising, people trust recommendations from their relatives and friends more.
(VII) Product news mentions
Product news mentions refer to companies often issuing press releases by holding product launches and promotions. However, the downside is that journalists issue hundreds of press releases every day, which can easily be covered by other press releases. However, this method is still worth a try.