The Instagram account homepage settings page is particularly important for cross-border e-commerce marketing.
1. Pay attention to filling in Instagram personal information
When creating an Instagram account and after registering an account, you can fill in and modify the three introductions of “Name”, “Username” and “Website”, as shown in Figure 6-8. In the name, you should consider including the keywords of the products or brands you want to promote. The advantage of doing so is that when you search for the corresponding keywords in the Instagram search box, it will be searched, which can greatly increase the account exposure rate and may be directly ranked at the front. The account can fill in the brand logo, company name, industry name, etc. Take beauty as an example. If it is a “makeup” related blogger or an account that serves this industry and plans to promote beauty or cosmetics, then the account name contains keywords such as “makeup”, so that when users search, the probability of the account being searched will be greatly increased. For example, searching for “makeup” on Instagram will show many related accounts.
Opening the account ranked 6th, it has only 264 followers, which means that the blogger has done SEO (search engine optimization) for the keyword “makeup” and is displayed first. At the same time, the information displayed on the homepage of the account can clearly understand its main business content.
In Red Robin’s Instagram account, you can see the brand label attached to their personal signature. This allows Red Robin to obtain user-generated content. Add a call to action.
Including a call to action in the Instagram personal signature can eliminate visitors’ doubts and make them click on the link to purchase. The introduction of Pillsbury, “Click the link for recipes” inspires visitors to click on the link for further viewing.
Instagram Personal Signature Example
A unique Instagram personal signature can make users impressed, generate interest in the account, and attract users’ attention. Here are some examples of Instagram signatures for your reference:
Bad decisions make for the best stories.
The future is shaped by your dreams. Stop wasting time and go to sleep!
Believing in yourself is the first secret to success.
You are never too old to set another goal or to dream a new dream.
Never forget, the world is yours. Terms and conditions may apply.
Born to shine.
Chasing destinations around the globe.
Better to see something once than hear about it a thousand times.
Travel far enough you meet yourself.
Remember that happiness is a way of travel, not a destination.
We are born to be real, not perfect.
Believing in making the impossible possible.
As free as the ocean.
Stay a mystery, it attracts more curious people.