Mexico is the largest Spanish-speaking country. Influenced by Spanish culture, local residents like traditional Western festivals, such as Christmas. However, Mexico’s native culture has a long history. Among the indigenous groups are the Nahuas, Otomis, Mayans, Zapotecs, and Tezertals. Influenced by ancient civilizations such as the Aztecs and Mayans, many ancient cultural customs and celebrations have been preserved, and music and dance parties were held in the square.
In Mexico, the most famous festival is the Day of the Dead: the worship and praise of death!
In addition to traditional festivals, local policies support the development of the e-commerce industry. Winter sales, Hotsale, summer sales, BuenFin (good weekend) and BlackFriday have become the five most important e-commerce promotions in Mexico, occupying the five peaks of e-commerce traffic each year! Among the shopping festivals from November 15th to 18th, the Black Friday shopping festival is the largest one in Mexico.
BuenFin means “good weekend”. It is a shopping day established by the local government in 2011 in cooperation with local enterprises to promote economic development. The large discounts attracted a large number of consumers to go online, and then became an annual shopping event in Mexico.
Shopee’s marketing activities in the Mexican market cover every major local festival in Mexico: Day of the Dead, Black Friday, etc., plus Shopee9.9,10.10,11.11 and 12.12 and other promotional activities, so that Mexican consumers who recognize the good price will soon place orders.
Which category is the most popular among Mexican consumers who like cross-border shopping? Shopee official hand-in-hand analysis of the five popular categories in Mexico for you, insight into the practical experience and selection skills of the new market. There are more varieties waiting for your growth, stimulate your growth potential, and seize the new blue ocean!
Mobile phone accessories are a category that has a lot of orders, and are also the first choice for Mexican stores. Consumers in Mexico City mainly choose simple accessories, are more sensitive to prices, and pursue cost-effectiveness. Among these products, affordable products are very popular. Whether it is a cheap and good wired product or an entry-level wireless product, they are popular all year round in Mexico.
In terms of the choice of jewelry watches, Mexican consumers pursue fashion trends while also pursuing high cost performance. The overall jewelry is European and American style, and the material prefers 925 silver or alloy. In addition to the popular elegant and simple women’s watches and casual business style men’s watches, Mexican young couples are also very keen on various couple models, and they sell in pairs quickly and are very popular.
Generally, Mexican families like to be self-reliant, are keen on buying kitchen utensils and neon lighting, and like to decorate with cute cartoon character shapes, especially during Mexico’s grandest festival, the Day of the Dead, cartoon avatar stickers and other holiday decorations are even more popular.
Everyone loves beauty. Mexican consumers are no exception. From the perspective of accessories, Mexicans’ favorite accessories are glasses. Not only are there large demands in summer, but blue light protection plain glasses, thick frame myopia glasses, etc. are also hot-selling, and products such as multi-piece hair band sets have good sales due to their high cost performance. In terms of clothing, Mexican girls prefer European and American styles because the climate in Mexico is similar to that in southern China. Now it is summer. In addition to T-shirts, short skirts and other seasonal categories that are very popular, plus-size printed T-shirts are also very popular, and the stores for these products are also very popular.
In 2021, cross-border Shopee will continue to break through and bring domestic products into the Mexican market! Seize new market opportunities with Shopee and hurry up to settle in!