Since September 30, 2015, Instagram’s official advertising service has been officially open to users around the world. Instagram’s advertising backend has been integrated into Facebook’s existing advertising system in the form of an API. It not only has the same “Call To Action (CTA)” button as Facebook, but also inherits Facebook’s powerful features such as precise positioning. You can use the user’s likes, followings and other information on Instagram, as well as basic information on Facebook, to display more relevant ads.
The difference between Instagram’s paid promotion posts and ordinary posts is that paid promotion posts are marked with the “Sponsored” logo and a CTA (call to action) button on the lower left, such as “Learn More”, to attract traffic or conversions. In addition, some Instagram ad types also include other e-commerce features.