Whether the purpose of marketing on LinkedIn is to promote the company or the products you are responsible for, or to expand the business network and explore sales opportunities based on LinkedIn, you first need to set up a company homepage. On the company homepage, you can link the company or product introduction part in your personal profile, publish products and push advertising information, and interact and conduct marketing activities with the company’s fans.
Almost all companies that conduct marketing on LinkedIn have their own LinkedIn homepage. Different companies have very different positioning of LinkedIn homepages. Some companies have posted a large number of recruitment information on their LinkedIn homepages. And more companies use LinkedIn homepages as a social media marketing platform to interact with fans. If you want to expand overseas markets, conduct product marketing, and explore sales opportunities through LinkedIn, then you should pay more attention to those companies that use LinkedIn as a marketing platform.
To some extent, the role of LinkedIn homepage is very similar to that of Facebook homepage. Both are communication tools for publishing dynamic messages and interacting with fans.