1. WeChat Introduction
WeChat is a free application launched by Tencent on January 21, 2011 to provide instant messaging services for smart terminals. WeChat is an inevitable product of the development of mobile Internet. In the era of mobile Internet, users expect a way of communication that is not restricted by time and space, and hope to transmit various information such as text, pictures, voice, video, etc. The birth of WeChat has changed people’s lives and represents a new lifestyle under the new business model.
2. WeChat’s core functions
WeChat’s core functions include communication, interaction, adding fans, transaction and other application functions.
From the user’s perspective, WeChat is an instant messaging service tool that can quickly send free (a small amount of network traffic is consumed) voice text messages, videos, pictures and texts through mobile phones, tablets, web pages and other cross-communication operators and cross-operating system platforms. From the perspective of enterprises, WeChat is a new media marketing platform that can use its diverse interactive sharing and communication functions such as forming WeChat groups, sharing friends circles to find people nearby, scanning QR codes, drifting bottles, shaking, WeChat mini-programs, etc. to carry out creative activities, marketing promotion, product sales, building and maintaining fan groups, etc., and ultimately achieve strengthening customer relationship management and improving user participation experience. In essence, whether WeChat is an application, a service tool, or a marketing platform, it is built on the basis of communication and meets customer needs through mutual exchanges.