Amazon Brand Registry is a key step to enhance brand equity and product awareness. However, this process requires consideration of many factors, and the review time is usually 10-30 days. Let’s take a closer look at the things to note when applying for Amazon Brand Registry:
1. Trademark registration is the first condition
Before applying for Amazon Brand Registry, you must have a valid registered trademark or be applying for one. The trademark type should be text-based or image-based consisting of text, letters, and numbers. Amazon accepts trademarks issued by trademark offices in 19 countries or regions. For details, please refer to the official Amazon website.
2. Provide detailed brand information
Be prepared to provide information such as brand name, trademark registration number, product category, etc., to ensure that the brand information is permanently displayed on your product or packaging. If the trademark is image-based, you need to upload the trademark image.
3. Log in with the correct sales account
Log in with the seller account on the target Amazon site and select all sellers who sell the brand you are applying for. If you want to apply separately in different country sites, you need to log in with the seller account of the corresponding site.
4. Pay attention to distribution information
Depending on the brand situation, choose whether to authorize other sellers to sell your brand products, and determine whether to allow other sellers to use your brand information to create product detail pages.
5. Continue to pay attention to the review results
After submitting the application, you need to pay attention to the email notification from brand-registry-support@amazon.com to understand the progress and results of the review. The review usually takes 2-10 working days. If the review is passed, you will enjoy the various advantages and tools brought by Amazon Brand Registry.
After brand registration, you need to continue to protect the brand. Make sure to maintain the ownership of the trademark, and promptly discover and deal with trademark infringement and other issues to ensure the steady development of the brand.
Amazon Brand Registry is an important step to protect brand rights and increase product awareness. Following the above precautions will not only help improve the review pass rate, but also better enjoy the various benefits brought by brand registration.