(1) Payment
Whether the online payment methods provided by the enterprise are diverse, convenient and safe will greatly affect the consumption behavior of cross-border online consumers.
(2) Distribution
A perfect logistics and distribution system is a key point in the online marketing of physical products, and it is also a point that online consumers value very much. A good logistics and distribution system provides safe and fast delivery services, which can improve the satisfaction of online consumers. In cross-border e-commerce, the logistics and distribution systems in many countries and regions are not perfect enough, which has affected the development of e-commerce.
(3) Marketing strategy
The excellent online marketing strategy of an enterprise will have a positive impact on the behavior of online consumers. On the cross-border e-commerce platform, the marketing strategy of an enterprise can be more diversified and have a more profound impact on cross-border consumers.
(4) Website design
The impact of website design on consumers is mainly reflected in content setting, friendly interface, convenience and speed. An efficient website interface design should be able to prompt cross-border online consumers to generate certain needs and induce corresponding purchasing behavior. The advantage of the website is that it can fully utilize existing information technology to achieve this goal.
(5) Customer Service
Customer service in cross-border online marketing not only includes the customer service content of traditional marketing, but also focuses on the information and information exchange provided by the enterprise to users. There are many ways to provide customer service, such as FAQ, E-mail information exchange, call center service, etc. Especially in cross-border online marketing, after-sales return and exchange services often directly affect consumers’ purchasing decisions.