From the perspective of various influencing factors, the per capita income of netizens, the number of netizens and the educational level of netizens have a positive correlation with the total amount of cross-border online consumption, while the per capita online time of netizens has a negative correlation with the total amount of cross-border online consumption.
(1) Per capita income of netizens
Per capita income has a significant positive impact on cross-border online consumption, which promotes consumers’ cross-border online consumption. The economic foundation affects the level and mode of consumption. With the growth of netizens’ income, the consumption level of netizens’ cross-border online shopping is also constantly improving.
(2) Number of netizens
With the annual increase in the number of netizens worldwide, the total amount of cross-border online consumption has shown an increasingly rapid growth trend. In addition, with the widespread acceptance of the concept of cross-border online consumption, the low price of computers, and the popularization and improvement of network broadband, many netizens with middle and low income levels have also participated in cross-border online consumption, creating a prosperous scene in the current cross-border e-commerce market.
(3) Overall education level of netizens
With the rapid development of science and technology, computers have become daily household appliances. On average, every family has at least one computer, and every person has a mobile phone. The cheap attraction of online shopping and the convenience of this shopping method have attracted more people to participate. However, the education level of netizens is positively correlated with the total amount of cross-border online consumption. Generally speaking, the higher the education level, the stronger the cross-border online consumption ability and the higher the level of cross-border online consumption.
(4) Average weekly online time of netizens
The average weekly online time of netizens is negatively correlated with the total amount of cross-border online consumption. Logically, the richer the online experience, the greater the possibility of participating in cross-border online consumption. However, we should note that surfing the Internet has become a basic activity for netizens to entertain themselves and learn about the outside world, and most netizens do not spend most of their time on the Internet for shopping. Therefore, the increase in average weekly online time can only mean that life in the Internet world is becoming more and more abundant, and netizens spend most of their time on other Internet applications besides online shopping. However, we should also note that the growth rate of online shopping users has been the largest among all applications in recent years, and the importance of business applications such as online payment and online banking has further increased. More traditional economic activities have entered the mobile Internet era. It can be predicted that the negative correlation between the average weekly online time of netizens and the total amount of cross-border network consumption will decrease in the future, and there may also be a positive correlation.