Despite having more than 200 million users, Pinterest is still not as influential as Facebook and Instagram, but Pinterest has played an unparalleled role in stimulating customers’ potential purchasing power. For cross-border e-commerce companies that want to expand into international markets, Pinterest advertising is worth investing in. Click “create anad” to start creating a Pinterest ad.
1. Set your location
Set your location to help the system determine the currency in which the relevant fees are incurred. Once set, you can no longer change it.
2. Create a new campaign
The campaign can be considered the foundation of advertising. First, select a goal for your campaign and determine the effect you want the ad to achieve, which can be to increase website visits, promote brand awareness, increase Pin engagement, increase App downloads, and increase brand awareness through video. If a cross-border e-commerce company wants to increase its website visits and product exposure, it is recommended to use “Increase website visits” as the advertising goal.
Next, fill in the campaign name, daily budget, total budget, and location of the campaign.
3. Create an ad group
(1) Fill in the ad group name
The ad group is used to specify how the ad is delivered. To create an ad group, you need to fill in the ad group name, ad run time and ad group budget.
(2) Create a target audience
Create a target audience for the ad group, and display the ad to users who visit your website, customers in the uploaded list, audiences who participate in your Pin, and audiences with similar behaviors to existing customers.
(3) Add theme groups and keywords
Add relevant theme groups to the ad group to facilitate browsing by group members; add keywords to the ad group. The search bar on the right provides relevant keywords and search volume.
(4) Set audience information
Set the location, language, gender and other information of the ad audience and the maximum pay-per-click amount you can accept. The amount prompted by the system is a relatively competitive bid.
4. Add Pin Ads
The Pin tool allows sellers to post their favorite pictures on a whiteboard, similar to making a briefing; and the whiteboard is equivalent to an independent photo album, divided according to different themes and interests. Select a Pin you want to promote from your personal homepage, add it to the ad group and fill in the relevant information, click the “Promote Pin” button to promote it.
5. Fill in account and payment information
Fill in the merchant name, address and other information, as well as billing information and payment information to pay for the advertising costs.