1. Start with your ad objective
First, choose your ad objective, then tailor your style and format to what you want to achieve. For example, you can use media to tell the story behind your product to increase brand awareness.
2. Show people using your product
Facebook ads are usually placed in users’ news feeds or Instagram stories, next to posts from their friends and family. To create an ad that is attractive and relevant to the user’s social experience, use images to show the benefits of the product to users, rather than just showing the product itself.
3. Keep text to a minimum
Too much text can easily distract users and cause fewer people to view the ad. Try to clearly express your wonderful content with limited text. If you want users to take specific actions, make sure to add a call to action in your ad, such as visit the store, get a free quote, visit the website, etc.
4. Carefully craft your ad copy
Appropriately crop the image to show the key parts. If you want to fit too much information into a single medium, consider using a carousel format to show multiple images in a single ad. If you run multiple ad groups in a single campaign, make sure the theme of your images is consistent.
5. Use high-definition images
You don’t have to be a professional photographer to create great ad images. When publishing an ad, make sure the size and quality of the media files you use meet your requirements.
6. Try more before deciding
Be sure to try different images and formats before deciding on your ad, and be sure to preview the ad’s display effect before running it. All of this can be done in the Creative Center. In addition, you can create creative models, collect relevant feedback, and draw inspiration from other advertisers’ ads.