Facebook is a well-deserved social network media giant. Whether it is the number of users or user habits, it has strong user stickiness. The official data released by Facebook mentioned that half of the users aged 18 to 24 check Facebook as the first thing after getting up.
In the Internet era where “traffic is king”, the main channel for most international companies to attract traffic comes from Facebook; therefore, Facebook has naturally become the main channel for social media marketing of cross-border e-commerce companies. The following is a brief introduction to the process of registering a Facebook account.
1. Fill in the registration information
Open the Facebook homepage, fill in your name, mobile phone or email address, password and birthday, etc. After registration, you will receive a confirmation email or SMS sent by the system. After the authentication is completed, it will show that the registration is successful.
2. Add friends
The first step after successful registration is that the system will prompt you to know friends. You can click the “Add Friend” button, or you can choose to skip and add them later.
3. Complete personal basic information
Upload a headshot, fill in personal basic information such as place of residence, education information, work information, fill in a self-introduction, upload a cover picture, etc.
4. Add hobby information
On the personal homepage, add hobby information such as sports, music, movies and books, and the “Likes” you give to your friends will also be displayed at the bottom of the page.
5. Create a public page
Public pages are places for brands, businesses, organizations and public figures to build influence on the Facebook platform. Any Facebook user can create a public page or help manage a public page. Users who like a public page and their friends can see the latest developments of the public page in the dynamic message.
Cross-border e-commerce companies or cross-border e-commerce store sellers can choose to establish a company, brand or product. The following is an example of establishing a brand or product public page (Brand or Product). First, select the category of the brand or product and fill in its name.
Then, add a homepage avatar and cover to the public homepage to make it easier for users on Facebook to find the homepage and gain more visits and attention.
Next, follow the system’s guidance to complete the homepage information: add a description of the homepage, create a homepage username to be displayed in the homepage URL, invite friends to follow the homepage, create a group for the homepage, etc. Finally, after completing the page settings, you can post text, pictures, videos, activities and other status related to your store or product on the public homepage, and you can start your Facebook marketing journey from now on.