1. Rich page application
Cross-border e-commerce enterprises regularly use rich pages of applications such as Facebook and YouTube to attract their friends and even friends of friends to browse their public homepages. In addition, on the basis of fully investigating the market, consumer psychology, network language and cultural environment and communication rules, write creative text, pictures, videos and other content to bring more attention and likes to the page, and gain a large number of autonomous forwarding and sharing.
2. Increase fans
Cross-border e-commerce enterprises must find ways to increase fans if they want their public homepages to be widely spread. Increasing fans should not be too blind, but should be targeted and purposeful, and corresponding measures should be taken according to the product characteristics and user groups in the public homepage. For example, companies selling infant toys can first join some maternal and child groups, and then add members in them as friends; for another example, companies operating outdoor leisure products can join some outdoor, travel, cycling, hiking and other groups, most of whom are potential customers.
3. Use viral marketing
Cross-border e-commerce companies can provide users with something to do on the page through rich page content, so that users can truly participate in page activities. Facebook will publish users’ participation behaviors to their friends in the form of new things, which will trigger the user’s friends to participate in the page activities, thus forming a viral cycle of diffusion.
4. Utilize the company’s existing network
Send the company’s Facebook public page link to the company’s blog readers and email users, and encourage them to follow the company’s latest developments through the company’s public page.