The details page is the stage for the store to display its products and the main battlefield for competing with similar products or stores. Whether the details page is attractive and persuasive is directly related to whether the buyer will place an order.
On Alibaba International Station, the details page is one of the main ways for customers to learn about the product in detail. A complete details page should include product description, product details, product function pictures or model renderings, product parameter pictures, brand stories, recommended matching, etc. Each part of the content should strive to resolve a customer’s psychological doubts, establish the store’s professional and honest image, and enhance customers’ trust.
(1) Product description
The product description should select and describe each product separately. The copywriting and page design should be based on the buyer’s perspective, in line with the buyer’s consumption habits, and improve the search engine optimization effect.
First, the product description should not contain too much text. Although the combination of pictures and text can well show the details of the product, it is often the pictures rather than the text that attract buyers in the end. Therefore, when describing the product details, it should be concise and clear, and avoid too much content. Secondly, it is forbidden to exaggerate or publish confusing information. When describing product details, be truthful and you can beautify them appropriately, but you cannot exaggerate or even fabricate product information.
(2) Product pictures
High-quality product pictures are the foundation of online store operations. On the product details page, you should not only show the overall appearance of the product, but also use detailed pictures, model pictures, size pictures, etc. to show the workmanship and quality of the product from various angles, so that buyers can have a deeper understanding of the product.
① Product details
Details are the best way to show the overall style and quality of the product. Their main function is to help customers further understand the product from different angles. Details show necessary and different information. Avoid piling up multiple photos from the same angle. In addition to showing the details of the product, you can also show the packaging details.
② Product function pictures or model effect pictures
When buyers buy products, they actually buy the functions and performance of the products. It is particularly important to show the functions of the products on the details page. The functions of products can be divided into use functions and aesthetic functions. The use function refers to the use value of the product, and the aesthetic function refers to the aesthetic value brought by the product form.
Functional products. Also called practical products, this type of product emphasizes the use function, pays more attention to the rationality of the structure in design, and focuses on the improvement and optimization of the use function. The functional diagram of this type of product is based on the realization of the use function, and cannot excessively pursue the sense of form.
Style products. Also called emotional products, the functional diagram of this type of product emphasizes the distinctive appearance style and unique use method.
Aesthetic products. In addition to the use function, this type of product also has requirements for appearance, such as clothing, accessories, cosmetics, etc. These products can usually be displayed through model pictures, which can show different angles, movements and postures from the front, back and side to create visual beauty and let consumers feel the effect of being on the scene.