Website optimization mainly includes search engine optimization, software promotion, forum promotion, email promotion, website promotion, etc. Search engine optimization also includes bidding ranking and search engine optimization.
Many people like SEO search engine optimization, but bidding ranking is too expensive, and small and medium-sized enterprises generally cannot afford it. SEO does not cost money, and SEO search engine optimization also pays more attention to user experience.
The methods of optimizing B2C websites for foreign trade are nothing more than these, but the promotion channels are all foreign network media.
The most important thing in optimizing foreign trade B2C websites is user experience. After all, the optimization of foreign trade B2C websites is to convert user experience into customers, so good user experience is the key. Experience in the entire process from logistics and after-sales service before purchase to after purchase; for example, the payment process, product description (such as whether there are physical pictures), various aspects of website design, order process, etc. Different products have different characteristics, there is no formula, it is just continuous testing and modification, and finally achieve the best.
It is very necessary to staticize foreign trade B2C websites, convert URLs to HTML and HTM formats, and try not to use question marks in the registered company link. It is true that if the website does well in other aspects, dynamic links can also get a high ranking, but remember that the keywords in the URL must be in front of the question mark.
The purpose of SEO optimization and promotion is to increase external links. First check the external links of your competitors, and then copy them. How to send links? Don’t send them randomly. First search the name of the product you want to promote on Google, and then find the corresponding forums and blogs. Be sure to send them in a targeted manner so that others can get some useful guidance from your information, so that the conversion rate of the website will be high.
The content of foreign trade B2C websites should be updated regularly and original. Search engines pay more attention to originality. It is said that content is king, which makes sense. Search engines will treat your foreign trade B2C website as a garbage station, and the weight will become lower and lower. The web page content is rich and updated in time. For website design, look at European and American websites, and text links are fine. The style is simple, the colors are bright, the classification is clear, and the primary and secondary are clear.