Amazingly, in addition to the very strict paid review request, there are actually many other easy-to-make violations, such as sending marketing messages and unnecessary contact using important and other words.
Then there is another place that is more likely to become an attack point, which is to receive a large number of complaints about news harassment. This is more likely to be used by opponents. It is easy to be caught and punished by Amazon if you make a group of small accounts to complain.
Strangely, in the past, if the seller repeatedly violated the communication guideline policy, the store sales rights could be deleted. Now the sales can be sold normally, but the buyer cannot be contacted actively. There was a period of time when the punishment was a bit like probation. The seller operated honestly or may be unblocked in advance, so to some extent Amazon downgraded the punishment. Most of them are punished by performance, and occasionally there will be restrictions, but the time is not long.
However, in the final analysis, Amazon still maintains a high-pressure strategy in combating ranking manipulation and brushing reviews.
Among the violations of the communication guideline policy, only rewarding reviews is the most stringent, and most violations of the communication guideline are violations here. Therefore, when actively communicating with buyers, you must pay attention to the following points:
1. If the order does not complete the necessary communication, please do not use the word [Important] in the email subject, or choose to require additional information as the contact reason when initiating communication.
2. This point of marketing information will be a bit sensitive, just like claim comments or reward comments, the algorithm captures keywords to judge. When actively initiating communication emails, be sure to pay attention to sensitive keywords such as review, positive, discount, etc.
3. When sending emails, no irrelevant files or links should be carried in the attachments, and the order number information must be included in the first email to actively contact the buyer.
4. The frequency of actively initiating communication should not be too high, and be careful not to repeat the content. Although there is no marketing, repeated information can easily be judged as harassment.
I hope the above content is helpful to you.