Amazon Global Selling said it will vigorously develop its own brand business, and the Amazon European site authorized brand program will be open to Chinese sellers. Amazon European site authorized brand program refers to helping sellers achieve business growth on European sites by authorizing Amazon’s own brands to high-quality third-party sellers and providing unique traffic and brand support for their own brands.
Amazon Global Selling said it will vigorously develop its own brand business, and the Amazon European site authorized brand program will be open to Chinese sellers. Amazon European site authorized brand program refers to helping sellers achieve business growth on European sites by authorizing Amazon’s own brands to high-quality third-party sellers and providing unique traffic and brand support for their own brands.
Some sellers participated in this project. Amazon has made four regulations for the recruitment requirements of sellers:
Product performance on Amazon
Products in this project need to rank high in the catalog and have a review score of more than 4 points.
Pass factory audits
While Amazon verifies the factory’s supply chain quality control capabilities, it also verifies the factory’s relevant social responsibility reports.
Product compliance issues
Products need to meet the EU’s requirements for product testing. For some products with infringement risks, the seller needs to own the relevant patents of the product.
Product Pricing
Product prices must be competitive when compared with internal or external target products.
After the seller participates in the project, its products are not directly supplied to Amazon, but sold to consumers. The seller has the right to set the price of the product and is responsible for setting the product inventory and estimating sales volume. The backend of that operation is the same as the seller’s current seller central backend.
In addition, the seller’s products in this project can get more exposure on the homepage of search results, increase the acquisition rate of the treasure of the town store, and have the support of free VINE Review and free flash sales (under certain conditions), brand flagship stores, exclusive purchase buttons, project exclusive account managers, etc.
One thing we need to know is that whether it is a factory-type seller or a trade-type seller, at least two countries, the UK and Germany, must have VAT tax numbers to participate in the project for sales.