In the early stage of product launch, the primary goal is to generate traffic and conversion and obtain market feedback as soon as possible. Since the sales volume of products in the introduction period is relatively low and the investment is relatively high, operators need to select suitable products, find the right time to put them on the shelves for sale, and use various operational operations to directly target the products to the most likely buyers, thereby shortening the introduction period and allowing the links to enter the growth period faster. In this process, operators can appropriately lower their profit requirements.
Before launching, operators should conduct relatively complete market research. Operators should not only understand the product selection ideas, but also comprehensively compare the sales situation inside and outside the site through Google Trends, eBay, and AliExpress, and put the products into appropriate categories in a targeted manner.
For example, assuming that the style on the shelves is a V-neck sleeveless long dress, the operator must first confirm the accuracy of the product listing category. Since the subcategories of Dress are specific usage scenarios and have a weak correlation with the characteristics of the product itself, more favorable categories can be selected. By analyzing category words such as casual and cocktail, category words with higher traffic can be optimized into titles and keywords, thereby increasing the possibility of product exposure and clicks. At this point, the operator can analyze it through Google Trends.
After completing the category judgment, the specific selling points of the product can be analyzed, and comprehensive searches and comparisons can be made on platforms such as AliExpress, eBay, and Amazon’s independent station to determine the potential market of the product. At the same time, the operator can also refer to its English description, collect various keywords, and optimize them to the five-point description and product description/A+ page. Strictly speaking, this step should be completed when selecting products, which is not only conducive to deepening the understanding of the product, but also to timely discover competing products on the market and formulate operational strategies in a timely manner.
The competing products found on the independent station and Amazon are more in line with the existing product form and can be used as the main reference object, while the competing products on the eBay and AliExpress platforms are only similar in some elements and can be used as secondary reference objects. In the actual operation scenario, the table can also be made by the product selection personnel and put on the shelves by the operation personnel for reference. These hot-selling competitive product links have their own advantages in title setting, word accuracy, picture display effect, etc., and there are also rich review resources under their product links for reference. By comparing the descriptions of similar products on multiple platforms and the comments of buyers, you can find out the core selling points of the product.
Although the product is relatively simple and there are already a large number of similar styles in the market, through careful analysis, you can still find many selling points of the product. For Amazon, more than 60% of the traffic of the link comes from on-site search. For newly listed links, the traffic brought by keyword search can almost reach more than 95%. Therefore, in the process of setting the title and keywords, you cannot simply pile these words, but analyze the current Amazon market to find the most suitable keywords for the product.