Online product selection: In-site product selection
AliExpress sellers should understand the industry situation and determine the industry they want to operate in before selecting products. Red ocean industries refer to industries with fierce competition, such as the video industry, wedding dresses, wigs, etc. Blue ocean industries refer to emerging industries without vicious competition, full of profits and temptations. Blue ocean industries often have little competition, less traffic and buyer demand. Sellers should look for blue ocean industries with relatively large buyer demand and waiting to be developed and expanded, so that new business opportunities will come in droves.
Novice sellers should find blue ocean industries or blue ocean fields in red ocean industries to operate when they contact the platform, avoid numerous competitions in the early stages of entrepreneurship, and gain opportunities for rapid growth.
So how to remove illegal products on the site? This requires the use of the “Data Selection Expert” in the seller’s backend. Select the “Hot Sale” dimension (“Hot Search” dimension) in the second-level or lower categories where the store is located, check its related products, hot sale attributes, and hot sale attribute combinations, and download the original data of the hot sale attributes in the past 30 days. Through research and analysis, the product selection direction is finally determined (the “Hot Search” dimension is consistent with the “Hot Sale” dimension method). In the sports and entertainment industry, the circle of the word fshinglur (fishing boat) is the largest among many hot sales, indicating that fshinglur’s product sales volume is the highest, and it is also the most competitive red ocean. The circle of the word fshing hook (fish hook) is relatively large, but it is between the red ocean and the blue ocean, which can be used as an alternative reference for product selection.
The advantage of this method is that it is easy to find hot products, drainage products, and platform activity products, laying the foundation for the initial healthy operation of the store. The disadvantage is that it further aggravates the homogeneity of the platform’s products. The growth of small sellers’ stores is suppressed by the cost-effectiveness of large sellers, which in turn affects the overall profit margin of the store and reduces the positioning effect of the store.
Off-site product selection for online product selection
In addition to on-site product selection, there are many off-site product selection methods and tools. Here are two commonly used off-site product selection tools: Watchcount and Watcheditem. Watchcount can view the sales volume, title, price and similar styles of products corresponding to a certain keyword on a certain eBay site, which can assist sellers in product selection. Watcheditem can view the styles of products corresponding to a certain keyword on a certain eBay site, which can assist sellers in product selection. In addition, novice sellers can learn and draw lessons from it in drafting product titles.
The advantage of off-site product selection is that it can quickly lock in hot-selling categories, reduce the editing work of product listing, and quickly meet the needs of new stores for exposure and traffic. The disadvantage is that it cannot avoid the homogeneity of the products sold, the stability of the supply is also difficult to control, and the profit of a single product is difficult to reach the expected value.