The serious homogeneity of products is a problem that exists on every cross-border e-commerce platform. To do a good job in product positioning, on the one hand, we need to work hard from the perspective of product differences, and sellers need to have a breakthrough thinking for single products; on the other hand, we need to solve the problem of product selection for core hot-selling products. The biggest advantage of Chinese sellers lies in the supply chain, and the variety of products is rich and diverse, but the disadvantage is also obvious, that is, the lack of independent research and development capabilities, so sellers who have mastered independent research and development capabilities and innovation capabilities are often more competitive.
Regarding the selection of core hot-selling products, the reason why hot-selling products are distinguished from other mass products is not only because of the right price, but also because its characteristics, functions, and core elements are deeply loved by customers. For customers, it is a “super value” good product. Market research and data analysis are the basic basis for product selection, so how to select products for “small and beautiful” stores?
On the AliExpress platform, if you want to ensure the performance and development of the store, accurate product selection is the most important. Product selection should achieve “three highs and two lows”, namely high quality, high profit, high demand, low price, and low after-sales service. The following 12-word formula summarizes the essence of product selection.
I have one that others don’t have – find a blue ocean category with relatively small platform competition.
I am better than others – optimize product information, strictly control product quality, and build a good reputation.
I am special to others – special products, blue ocean industry, small demand also has a big market.
Under these product selection premises, how to select products? There are two categories: online product selection and offline product selection.