The development of the Internet has promoted the development of the e-commerce industry, and with it the emergence of more and more cross-border e-commerce. Sellers may feel that the traffic of the e-commerce platform has been divided up by everyone, so self-built websites have emerged, and self-built websites are also a new way of attracting traffic in recent years.
The simple understanding of cross-border self-built websites is that individuals independently set up a website, and then display and sell their own products on this website, rather than relying on other platforms for sales. Of course, self-built websites are like some other large website platforms. They will also have window conditions for communicating with sellers, and there will also be product details introduction pages. There are also many comments on self-built websites. This article has compiled some comments from business friends on cross-border self-built websites:
1. If you use a self-built website, you can increase the chances of converting your own products, and the way of communicating with customers is simpler and more direct. You can understand customer needs more clearly, and you can understand your own shortcomings from conversations with customers. It is also convenient to understand customers and close the distance between you and customers. Compared with cross-border e-commerce platforms, self-built websites will have much less competitive pressure, and will rarely worry about the traffic of the store. Sellers have more time to take care of their own product placement, and do not have to worry about the store traffic problem every day. Thinking about what activities to use to increase the store’s traffic and attractiveness, so as to improve the conversion of products.
2. It can better reflect the characteristics of the merchant itself. The personal web page and homepage are all the products of their own store. The product information that customers see is clear at a glance. There will be no other malicious sellers to disturb, which is indeed easier for merchants. However, for merchants on e-commerce platforms, if they want to achieve higher sales performance of their products, they must start from the price point, but this may also lead to lower profits for their own stores.
3. Merchants who have just come into contact with cross-border e-commerce want to open their own stores on some large platforms to start operations. Experience is part of it, but more importantly, the problem of funds. If they enter a large e-commerce platform, the cost of opening a store and the subsequent costs such as operation promotion and commission may be relatively high. Then there is no problem of rent and commission for self-built websites, and sellers can invest more funds and energy in website optimization and product promotion and operation.