A good product details page is the soul of a store. A product details page that highlights the advantages of a product is directly related to the conversion rate of the product.
1. Reasonable description structure
The product details page is divided into two parts: picture display design and functional effect design.
(1) Picture display design
The display of products requires orderly layout of pictures. Picture display should not blindly pursue large space, but use the least space to show the most core and reasonable pictures. For example, mobile terminal design must capture the first screen. At the same time, use a combination of pictures and text to help buyers understand the product details in detail.
(2) Functional effect design
When introducing the effects of a product, the text should not be too much, otherwise it will easily make buyers feel bored. In the case of a lot of text, sellers need to pay attention to the layout of the text. Do not present all the text directly to the buyer without processing. Instead, they should refine and summarize it and show the highlights to enhance the appeal. For example, in the display of functional effects, use more intuitive comparative pictures to show the characteristics and advantages of the product.
2. Clear highlights of the picture
The product details page is often the first page for buyers to enter the store. Therefore, the design of the product details page is particularly important. Not only does it need to present the product’s functional introduction well, but it also needs to enhance the comprehensive display capabilities of the homepage, increasing buyers’ interest in visiting the page and their desire for in-depth visits.
The first picture is a poster that shows the product as a whole. This poster must highlight the core selling points of the product. If the product display picture is interesting and intuitive, it can allow buyers to understand the product at the first time, thereby generating the behavior of continuing to understand it in depth. In addition, to touch the real needs of buyers, sellers need to consider what aspects of the product they care about most from the perspective of buyers based on the characteristics of the product and the characteristics of the user population, and dig out the pain points of buyers. The core of the description of the product details page is not the characteristics and materials of the product displayed by the seller, but to attract buyers by conveying some product information. Through such guidance, the average order value of the store can also be increased. Related marketing and product matching marketing are not necessarily presented in the form of pictures, and careful planning can often improve conversion.
(1) Highlight product quality and product advantages
Highlight product quality and product advantages to give buyers a deeper understanding of the product. By presenting the core selling points, the buyer’s impulse to buy is deepened, which is also a magic weapon for sellers to catch the buyer’s eye. At the same time, you can also compare products, highlight product advantages and advantages, and sublimate the outstanding features of the product into selling points, so that buyers can understand the product more intuitively.
It should be noted that you must not use the disadvantages or shortcomings of another product to highlight the advantages of your own product, otherwise it may cause unnecessary trouble and disputes.
(2) Product recommendation
When designing a product details page, where should the product recommendation be placed so as not to cause buyers’ disgust? Sellers may wish to start from the buyer’s psychology and appropriately reduce the number of products in the product recommendation section, and place them in the relevant position of the detailed introduction in the middle of the product description, or even at the bottom, so that the effect may be better.
There are two types of product recommendations, namely, similar product recommendations and matching product recommendations, and they have different design techniques.
In short, when sellers plan the layout of product details pages, they should always put the needs and psychology of buyers first, so as to improve the buyer experience while providing buyers with corresponding functional information, and ultimately achieve the goal of improving conversions and increasing the number of orders.