Feedback is the customer’s evaluation of the order of the product they purchased. It includes factors such as product quality, customer service quality, logistics speed, etc.
Review is a customer’s evaluation of the product itself, evaluating whether the product is good or bad, and has nothing to do with other factors.
Customer Order Evaluation (Customer Feedback)
Feedback is a customer’s evaluation of the purchased product, and the evaluation content includes product quality, service level, delivery speed, and consistency between the product and the description. In other words, Feedback will only occur when there is a real purchase record.
According to the rating, Feedback has five stars, with good reviews being five stars, medium reviews being four stars and three stars, and bad reviews being one star and two stars. Feedback is displayed in the Performance of the front and back ends of the seller’s store homepage, so the impact of Feedback on the seller is more reflected at the seller’s account level. In other words, a Feedback rating that is too low will affect the store’s performance indicators, and Amazon may even cancel the seller’s sales privileges because of a low Feedback rating.
Feedback belongs to the seller. If the seller deletes the listing related to the Customer Feedback, then this Feedback will not affect the listing. Amazon Feedback deletion is time-limited. The Amazon platform stipulates that customers have a 90-day evaluation period and a 60-day evaluation removal period. Sellers should make full use of these two times to allow customers to leave and modify reviews.
In terms of the scope of the evaluation system, one of the biggest differences between Amazon and other platforms is that in addition to the order evaluation (Customer Feedback) that sellers are very familiar with, this platform also has the concept of product evaluation (Product Review).
The review made by the customer who purchased the product for the product will have a small logo “Veriied Purchase” above it, which means “verified purchase”, while the evaluation made by the customer who did not buy the product will not have this logo.