In the field of e-commerce, Amazon, as one of the world’s largest online retail platforms, has attracted a large number of sellers to open stores. For new stores, visits are an important indicator for evaluating store performance and attracting buyers. So, how does Amazon calculate the visits to new stores? This article will introduce in detail how to calculate the visits to Amazon’s new stores, and explore the reasons for insufficient visitors and how to increase the number of visitors.
1. How to calculate the visits to Amazon’s new stores?
The Amazon platform measures the visits to stores through an indicator, namely “page views”. Page views refer to the number of times the store’s homepage or product page is accessed through links or search results on the Amazon platform. Every time a user clicks to enter a store or product page, it is counted as a page view.
Amazon also provides page view data for different time periods to help sellers understand the visit trends and changes in stores. Sellers can view the page views of their stores in the reporting and analysis tools of the Amazon Seller Center, and conduct detailed analysis and adjustments.
2. What is the reason for the small number of visitors?
A common problem faced by new stores is the small number of visitors. There may be several reasons for the lack of visitors to new stores:
Lack of brand exposure: For new stores, a stable brand and reputation have not yet been established. Buyers on the Amazon platform are more inclined to buy products from well-known brands, and may have a certain degree of distrust for new stores.
Insufficient product promotion: New stores often do not carry out enough promotion in the initial stage. Lack of promotion activities will make it difficult for potential buyers to find and understand the store, resulting in fewer visitors.
Fierce competition: There are a large number of sellers on the Amazon platform competing for the same buyer resources. It is difficult for new stores to stand out in a highly competitive market environment, and buyers are more inclined to choose old stores that have established a good reputation and credibility.
Unattractive product information: Product information is an important factor in attracting buyers’ attention and clicks. If the information such as product titles, descriptions, and pictures of new stores is not accurate, detailed, or attractive, buyers may choose other stores to make purchases.
Lack of high-quality customer reviews: On the Amazon platform, customer reviews are crucial to building trust and attracting new buyers. New stores lack customer reviews, and buyers may choose old stores with more positive reviews.
3. How to increase the number of visitors?
Increasing the number of visitors to a new store is an urgent problem for new sellers. Here are some methods and strategies to help new stores attract more visitors:
Optimize product information: Make sure that information such as product titles, descriptions, and images are accurate, detailed, and attractive. Use keyword optimization to improve the ranking of products in search results to increase exposure.
Carry out promotional activities: Use Amazon’s advertising services, such as Amazon Advertising and Brand Registry, to carry out targeted promotions. These advertising tools can help you increase the visibility of your store and products.
Provide excellent customer service: By providing excellent customer service, meet customer needs and establish good customer relationships. Satisfied customers are more likely to leave positive reviews and recommend them to other buyers.
Actively participate in social media: Use social media platforms to build brand image, interact with potential customers, and guide them to visit your Amazon store.
Participate in Amazon promotions: Participate in Amazon promotions, such as flash sales and Amazon Prime Day, to increase store exposure and sales.
Actively strive for customer reviews: Ask satisfied customers to actively leave reviews and provide high-quality after-sales service to encourage customers to leave positive feedback.
Summary:
As one of the world’s largest online retail platforms, Amazon has attracted a large number of sellers. For new stores, visit volume is an important indicator that affects the performance and attractiveness of the store. Amazon calculates visit volume by page views, but new stores often face the problem of insufficient visitor volume. The reasons for insufficient visitor volume include lack of brand exposure, insufficient publicity and promotion, fierce competition, unattractive product information and lack of customer reviews. However, through strategies such as optimizing product information, carrying out publicity and promotion activities, providing excellent customer service, participating in social media interactions, and actively striving for customer reviews, new stores can gradually increase the number of visitors, establish a stable customer base, and achieve business growth. Whether it is a new store or an old store, continuous efforts are needed to attract more visitors and provide an excellent shopping experience.