When operating a store on the AliExpress platform, the store’s weight is one of the key factors that determine exposure and sales performance. However, many sellers will find that their store weight is often low, which affects the development of their business. This article will explore the reasons for the low store weight and provide methods to improve the weight.
Fierce competition
There are a large number of sellers on the AliExpress platform, and there is fierce competition in all walks of life. This competition has led to each seller needing to work harder to stand out from many competitors. When there are a large number of similar products on the market, the store’s weight is vulnerable. Therefore, sellers need to find unique products or provide special services to stand out from the competition.
Lack of effective promotion and marketing
Relying on the search engine that comes with the AliExpress platform for promotion may not be enough to get enough exposure and traffic. Sellers need to actively take various promotion measures, such as social media promotion, building good relationships with buyers and gaining word of mouth. These methods can increase the store’s visibility, attract more potential buyers, and help improve the store’s weight.
Bad reputation
The reputation of the store has a direct impact on the weight. If a seller has bad behavior, such as malicious order brushing, false advertising, etc., the AliExpress platform will deduct the credit score, thereby reducing the weight of the store. Therefore, maintaining integrity and abiding by the platform rules is one of the important factors in maintaining the weight of the store.
Poor buyer experience
If the buyer encounters problems during the shopping process of the store and they are not solved in a timely and effective manner, it may have a negative impact on the weight of the store. Sellers should ensure that they provide excellent customer service, respond to buyers’ inquiries and complaints in a timely manner, solve problems, and improve buyers’ satisfaction.
Inadequate product quality and description
The quality and description of the product are important factors that affect buyers’ purchasing decisions. If the product quality is poor or the description is inaccurate, buyers may be disappointed and dissatisfied with the store, which will affect the weight of the store. Sellers should ensure that the quality of the goods sold is excellent, provide accurate product descriptions and clear pictures to increase buyers’ trust.
In summary, the low weight of AliExpress stores may be caused by a variety of factors, including fierce competition, insufficient promotion, bad reputation, poor buyer experience, and insufficient product quality and description. However, by taking appropriate measures, such as providing unique products, actively promoting, and operating with integrity, sellers can gradually increase the weight of their stores, attract more buyers, and achieve better sales performance. I hope that the above analysis of reasons and improvement methods can help sellers achieve greater success on the AliExpress platform.