As a global e-commerce platform, AliExpress attracts sellers and buyers from all over the world, so the daily traffic of AliExpress stores will be affected by many factors. Although it is difficult to define a universal normal level, sellers can evaluate the traffic of their own stores through some key indicators and take corresponding strategies to increase traffic and conversion rate.
Views: The first key indicator of store traffic
Views are an important indicator for measuring store traffic. It indicates how many people have entered your store and viewed the products. For AliExpress stores, the number of views per day can be used as a reference indicator. Generally, more than 1,000 views per day are considered normal. But please note that views are affected by factors such as product categories, promotional activities, and store operation quality. Therefore, some stores in popular categories may have higher views, and new stores may need time to accumulate traffic.
Number of visitors: Potential customers who pay attention to the store
The number of visitors refers to the number of independent users who visit the store in a certain period of time. Similar to the number of views, more than 100 visitors per day can be considered normal. The number of visitors is also affected by factors such as product categories and promotional activities. For example, during certain special holidays or promotional events, the number of visitors may increase significantly. Therefore, sellers need to flexibly adjust their strategies to cope with different situations.
Conversion rate: the key from browsing to purchasing
The conversion rate refers to the proportion of visitors who actually complete the purchase after entering the store. Generally, a conversion rate of more than 2% is considered a normal level. If the conversion rate is low, you may need to consider optimizing your store page and promotion strategy. Improving the conversion rate is an effective way to increase sales, which can be achieved by improving product descriptions, providing more trust factors, and providing good customer service.
Flexible adaptation to market changes
It should be noted that AliExpress is a competitive market, and the market environment and consumer behavior may change at any time. Therefore, sellers need to remain flexible and constantly observe and analyze store data to adapt to market changes. You can try different promotion strategies, product combinations, and pricing strategies to find the most suitable method for your store.
In short, determining the normal level of daily traffic for AliExpress stores is a relatively flexible process that depends on a variety of factors. The key is to pay close attention to store data, stay interactive with the market, and take corresponding measures to increase traffic and conversion rates. Only by constantly adjusting and optimizing store operation strategies can sellers succeed in the fiercely competitive AliExpress market. I hope the guidance and suggestions provided in this article can help sellers better understand and manage the daily traffic of their stores.