Starting a JIT (Just in Time) pre-sale event on the Temu platform is an effective strategy to attract more consumers to pay attention and purchase. In order to ensure the success of the pre-sale event, merchants need to master some important skills and methods. This article will share key tips on how to promote in advance, set prices and quantities reasonably, provide excellent after-sales service, and handle logistics and delivery.
1. Promote the event in advance
Before the JIT pre-sale event begins, it is crucial to promote it in advance. Merchants can promote the event in the following ways:
Social media promotion: Use social media platforms such as Facebook, Instagram, Twitter, etc. to publish information about the JIT pre-sale. You can create beautiful advertising pictures and promotional copy to attract users to click and share.
Advertising: Use the advertising service provided by the Temu platform to place ads to increase the visibility of the event. You can choose targeted delivery to display the ads to potential target audiences.
Email marketing: If the merchant has accumulated a certain number of user email addresses, you can send invitations and information about the pre-sale event through email. Make sure the content of the email is fascinating and stimulate users’ desire to buy.
2. Set price and quantity reasonably
Price and quantity are the core of JIT pre-sale activities. Merchants need to set these two parameters reasonably according to market demand and competition:
Pre-sale price: The price should be attractive, but not too low to affect profits. Merchants can study the prices of competitors and determine the best price based on their own costs and profit expectations.
Pre-sale quantity: The pre-sale quantity needs to be set according to the actual supply situation and production capacity. Too little quantity may lead to excess demand, while too much quantity may increase inventory costs.
3. Provide excellent after-sales service
During the JIT pre-sale period, merchants need to be prepared for after-sales service. The following are the key aspects of providing excellent after-sales service:
Quick response: Merchants need to ensure timely responses to consumers’ questions and needs. Quick response helps improve user experience and increase purchase intention.
Convenient return policy: Merchants can provide flexible return policies to make consumers more willing to buy. Simplify the return process and ensure that consumers can complete the return easily.
Problem solving: Merchants need to be good at solving consumer problems and complaints. For dissatisfied orders, provide reasonable solutions to maintain consumer trust.
4. Logistics and delivery plan
Timely logistics and delivery are crucial for JIT pre-sale activities. Merchants need to ensure that the goods can be delivered to consumers on time:
Work with reliable logistics partners: Merchants can choose to work with reliable logistics companies to ensure the efficiency and reliability of the logistics process.
Logistics tracking and information feedback: Merchants need to provide logistics tracking information so that consumers can check the order status at any time. Provide consumers with shipping notifications in a timely manner to increase users’ trust.
Through the above tips and methods, merchants can successfully launch JIT pre-sale activities on the Temu platform and increase exposure and sales. Careful planning, compliant operations, and excellent after-sales service will help ensure the smooth progress of pre-sale activities while enhancing merchants’ competitiveness in the highly competitive e-commerce market.