Ozon Metrics is a powerful analytical tool that helps sellers understand how their products are performing on the platform. Here is a detailed guide on how to use Ozon Metrics:
1. Metrics Settings.
In the Metrics Settings module, click Settings and select or create the data combinations that sellers need. Ozon provides multiple metric groups, such as “Impressions”, “Add to Cart”, “Cart Conversion Rate”, “Sales Data”, “Search Result Ranking and Category”.
2. Impressions.
Definition: The number of times a buyer sees a seller’s offer.
How to use: Understand the popularity of a product by observing the number of impressions on different pages. Low impressions may be due to insufficient product descriptions, or the product being a specialized product, or a small target audience.
3. Product Add to Cart and Cart Conversion Rate.
Definition: “Product Add to Cart” indicates how often buyers add a product to their cart. “Cart Conversion Rate” refers to the ratio of products added to carts to the total number of product impressions.
How to use: Assess buyers’ interest in purchasing a product based on the number of times a product is added to a shopping cart and the conversion rate. Low conversion rates may be due to price competition, poor product descriptions, or insufficient image quality.
4. Sales data.
Definition: Data including the number of times a buyer has ordered a product, the number of times a product has been purchased, and the total amount of products sold.
How to use: Evaluate the sales performance of products by analyzing sales data to determine which products are best-sellers and which may need further promotion or optimization.
5. Search result ranking and category.
Definition: The average ranking of a product in search results over a specified time period.
How to use: Understand the average ranking of a product in search results and take measures to improve the ranking, thereby increasing exposure and sales.
With these metrics tools, sellers can better understand their performance on the Ozon platform, identify areas for improvement, and take appropriate measures to increase sales and market share.