In today’s competitive digital commerce, it’s more important than ever to understand market dynamics, monitor sales performance, and understand customer behavior. Ozon provides a powerful set of analytical tools to help sellers gain insight into their performance on the platform and make smart business decisions based on this information. This article will detail how to use Ozon’s analytical tools to maximize your online sales potential.
1. Get familiar with the analytics section.
First, log in to your personal seller account and navigate to the “Analytics” section. Here, you will find statistics on all aspects of the Ozon platform, including sales, customer behavior, product performance, and more. With this data, you can understand which products sell best in which regions, what the buyer profile looks like, and how to outperform competitors through promotions.
2. Leverage Seller Analytics.
In the “Seller Analytics” section, you will find a variety of tools to monitor and analyze your performance on Ozon. Using charts, you can visualize key indicators such as the number of orders, the frequency of shopping cart additions, and returns. In addition, you can use the “Cluster” tool to track the movement of products in different regions and analyze shipping costs to find opportunities to reduce costs.
3. Optimize promotions.
The Promotions tool lets you evaluate the effectiveness of different promotional strategies and understand how they affect order volume, product clicks, and revenue. With this information, you can adjust your promotional strategy to ensure your products stand out in a competitive market.
4. Analyze product search performance.
Use the Product Position in Search tool to gain insight into your product’s performance in Ozon search results. Analyze data across queries, devices, and cities to identify opportunities to improve product visibility.
5. View reports.
In the Seller Analytics section, you can also access a variety of reports, including information about product data, returns, billing details, and quality monitoring. These reports provide deeper insights to help you better understand your performance on Ozon.
6. Perform platform analysis.
In the Platform Analytics section, use the Trends tool to discover the products and categories that buyers are most likely to search for and purchase. The Competitive Position tool can help you understand your sales relative to other sellers in a specific category. The “Buyer Portrait” tool provides the ability to analyze and segment customers.
7. Uncover sales opportunities.
Finally, don’t ignore the “What to sell on Ozon” section. This includes statistics on popular items, the most popular search requests, and out-of-stock items. By analyzing this data, you can discover new sales opportunities, optimize your product mix, and meet market demand.
By making full use of Ozon’s analytical tools, you can gain valuable market insights, optimize sales strategies, and ultimately improve online sales performance. Remember, data is your most powerful ally, and learning to use it will make you stand out in the highly competitive e-commerce market.