Customers come to visit in the hope of finding a long-term partner and hope that suppliers can provide follow-up services. You can win the favor of customers through the company’s environmental layout, personnel quality, and team performance.
Expand your thinking and you can draw a mind map.
1. Reasonably plan the customer reception itinerary
Samples, testing equipment, product raw materials, and production lines need to be prepared in advance to ensure that the demonstration can be carried out smoothly when customers come. Guide customers through the company’s cultural display area, let customers feel the company’s corporate culture when they enter the company, and display employee life and company team building activities through the cultural wall. Let customers visit the employees’ living area, office area, and cultural activity area to make customers feel that the company intends to operate for a long time. Only when employees have a sense of belonging can they work in the company for a long time, and the company can develop for a long time. It is more reassuring to place orders with such a company.
Keep the production workshop clean and tidy, and the equipment should not be covered with thick dust and oil; the floor should not be full of scraps and various production garbage. Prepare all kinds of materials that customers need to see in advance, including quotations, technical documents, test results documents, company certification documents, etc., and don’t wait for customers to find them temporarily.
2. Explain the after-sales service content to customers
You can explain to customers the various after-sales services provided by the company, such as providing free technical training, operation training videos and remote video guidance, and even sending technicians to their local areas to guide and train their employees on how to use the products, or they can send people to the company to learn.
The salesperson should explain the after-sales problem response mechanism to the customer. If there is any problem with the product, what is the response mechanism? The customer needs to be clearly informed to dispel the customer’s doubts.