1. Determine the direction:
Choose a category that you are familiar with or interested in, and then vertically in a field. You will be more inspired to choose products in the future, and you can also negotiate with suppliers, logistics providers, etc.
A relatively close supply chain can get a lower purchase price, and you can also consider your own advantages in this category.
2. The product price is between 15-35 US dollars:
For small and medium-sized sellers, please ignore the big sellers, and the current product selection experience does not mean it is completely correct. Products below 15 US dollars tend to have relatively low profits, and the high advertising ACOS is not cost-effective; small and medium-sized sellers above 35 US dollars will be under greater financial pressure.
3 Small size and light weight:
Please pay attention to this. We have made such a mistake. The delivery fee of the first leg and Amazon will be relatively high, and a few can’t be loaded in one box, and the logistics cost is also high. Of course, some sellers have logistics advantages [choose such products.
4. Refined product selection:
Refined is necessary for both product selection and operation. It is not recommended to deliver goods. Some stores only have one or two products. If the operation is good, the effect will be very good.
5. Test the model first:
Don’t send too many goods to FBA at once. If the measurement fails, it will be a huge loss. If too few are sold, it will affect the operation rhythm. The North American site recommends sending 200-300 for the first time.
6. Avoid categories with fierce competition:
Clothing, toys, 3C, food, jewelry, media, etc., maternal and child categories sometimes require certificates, if you can’t provide them, be cautious.
7. Low competition:
Monthly sales are not less than 300, that is, more than 10 orders per day, star rating is above 4, choose products with certain demand but less competitiveness.
8. Non-seasonal and festive products:
Seasonal sales are very good, and a large amount of inventory is accumulated after the season or festival, which may be backlogged for a whole year. Sellers who do not have strong control over the operation rhythm should choose carefully.
9. Keywords have a diverse nature:
Diverse keywords can give products more exposure opportunities.
10. Don’t choose products with category monopoly:
Sales have accumulated in this field for a long time. Monopoly has a brand effect, concentrated traffic, and small remaining market space. It is recommended to avoid it as much as possible. The first three pages are different unknown brands, which means there is still a chance.
11. Don’t choose products with infringement risks:
Product infringement, fund freezing, and even store risks. Infringement is the red line of Amazon stores and must be kept away from infringement.
12. Don’t choose products with quality risks:
Even if the market research shows that there is a great demand for the product, don’t choose products with quality problems. The return rate and promotion cost are very high, and then encounter customer complaints and be busy with these problems all day. How can you focus on operations?
Novice sellers really need to spend some time and effort to study how to select products. This is very important. At the same time, it can also help you effectively solve the problem of promotion effect. After all, promotion is to increase the sales of goods.