I believe that many sellers have encountered performance problems with variant violations, which is not only a headache, but may also have a significant impact on your Amazon account. Today, this article will provide sellers with solutions to ensure that you can deal with variant violation warnings in a timely and effective manner to avoid account closure!
Amazon clearly stated that “accounts that violate policies will affect account status. If this problem is not resolved, it may cause the account to be suspended.”
Therefore, seller friends should pay attention to promptly handling warnings of incorrect variants to avoid account closure!
The following five situations occur in Amazon variants and may be judged as non-compliant.
1. The sub-bodies are not basically the same products (for example, merging a coffee cup with a thermos cup)
2. The name of the variation theme is not named correctly (for example, the color variation theme used should fill in the color word black, but the color position is filled in 1pcs)
3. Some ASINs that have not been sold for a long time are merged into the variation (merging zombie listings)
4. The product images look inconsistent (especially the main image)
5. The product detail page (parent or child) is changed, resulting in a significant difference from the originally released product.
So how to solve it if it is judged as non-compliant?
Method 1:
Find out the most likely reason for the split, and reorganize the correct variation form for the split sub-ASIN
Based on the reasons given by Amazon, check whether other variations have similar problems and modify them in advance.
In this case, it is usually not necessary to submit a POA complaint.
Method 2:
The cause of the problem is determined based on the performance notification.
If there is a misjudgment, file a complaint on the grounds of misjudgment;
If there is indeed a violation of the variant, file a complaint after modifying the violation.
Check whether other variants in the store have similar problems and modify them in advance.
Method 3,
1. Performance notifications usually do not give specific problems, and you need to carefully check which ASIN is the root of the problem.
2. If you can’t find the specific root cause of the problem with ASIN, it is recommended to check all variants in the account, investigate one by one according to Amazon policy, and correct all variants with potential problems.
3. Contact Seller Support (open a case) to help check whether there is a problem with the variant.
Write an effective plan of action (POA) and submit it. The action plan is described in the following three aspects:
A. Explain the specific violations of the account and describe the occurrence of the incident;
B. Focus on the list of adjusted variants, describe the operation process of the specific adjustment content, and other actions that have been taken to resolve the violation, and provide supporting information;
C. Explain what kind of feasible solution will be developed in the future because of this violation.
5. Try to contact the account health assurance program directly on the seller platform for help