1. Category expansion method
Focus on one category and deepen one category, whether it is based on the extension of similar products or the extension of product supporting facilities and accessories, it can save you a lot of market research costs.
2. Bad review selection method
Some sellers like this method very much and keep looking for products with a rating of less than 3.7 for research. If these products happen to sell well, it means that consumer demand is strong, but there is a lack of good products on the market.
Similarly, we can use the product selection database of other tools to filter products below 3.7 stars, analyze the keywords in bad reviews, and see what you need to improve and iterate to meet consumer needs.
3. Seasonal selection method
Seasonal/festive selection method is a good way to “make a fortune” at a fixed time every year.
However, we need to plan time in advance to complete the warehouse and early accumulation work before the traffic arrives. The selection speed of these products is very fast and requires relatively strong supply chain support.
Product selection is a slow and meticulous work, and it must be recorded and analyzed.
4. Hot Event Selection Method
For example, in the conflict between Russia and Ukraine, many themed T-shirts related to the event have been sold on Amazon, even the new world map after the war; there are also political events, such as toilet paper with Trump’s head printed on it, and Chinese sellers are too smart.
Yes, business opportunities are everywhere!
In order to select hot events, we need the trend touch and hot smell of inspiration. As with seasonal products, once the situation is confirmed, we need to implement supply and production immediately, so we also need strong supply chain support.
But more real-time hot spots require us to discover keenly. Social media is a good trend collector, such as Facebook, the world’s largest social platform, and Tiktok, Instagram, and Pinterest, which are more popular among young people.
5. Excellent store reference method
In the process of product selection or operation, we should also find some stores that do well.
Excellent stores can not only learn from business philosophy, but also refer to product selection.
Here is the key point: especially those stores that do FBM well.
The importance of product selection is self-evident. If the seller chooses the right product, it will be twice as effective with half the effort; if the seller chooses the wrong product, the seller’s efforts will be in vain! The above is a summary of some product selection ideas on the Amazon platform, hoping to bring some inspiration and help to sellers.