On the e-commerce platform Ozon, accurately targeting specific customer groups is crucial to improving marketing effectiveness. Ozon provides an advanced analysis chart generator that enables sellers to create refined customer segments by adding and combining various filters. This process involves a deep understanding and flexible application of filters, as well as how to use conditions (such as “and”, “or”, “but not”) to refine the analysis chart. This article will explain in detail how to set up these advanced filters on Ozon to help dig out the most valuable market insights.
1. Functions of Ozon Analysis Chart Generator.
Ozon’s analysis chart generator is a powerful tool that helps merchants filter out customer groups that meet specific criteria. By setting a series of filters, you can build customer segments that describe specific behaviors, such as those who browsed a specific product category or performed a specific transaction behavior.
Adding and associating filters:
When generating an analysis chart, you can add multiple filters to define your target customers. For example, you may want to analyze customers who added items to their shopping carts but did not complete the purchase, or you may want to exclude customers who have already purchased a certain product category. By clicking Add a condition (+Term), you can set the logical relationship between these filters, and select “AND”, “OR” or “BUT NOT” to further refine the analysis chart.
Market segmentation example:
Suppose the goal is to analyze customers who are interested in the electronics category. You can set a filter based on user behavior, such as “has added my products from the electronics category to the shopping cart more than 1 time”. To further refine this market segment, you can add a “but not” condition to exclude customers who “purchased my products from the electronics category more than 1 time”. In this way, the resulting analysis chart will focus on potential rather than existing customers.
2. Set conditions for the analysis chart subgraph.
Ozon’s analysis chart builder not only allows you to set conditions between individual filters, but also to create analysis chart subgraphs, that is, to establish relationships between different filter groups. By clicking Add a subgraph (+Subsegment), you can set conditions for two independent customer groups, which provides more flexibility for complex market analysis.
The relationship between sub-graphs and main analysis graphs:
When using sub-graphs, you can further segment or combine customer groups that have been defined in the main analysis graph. For example, you may want to compare customers who have added items to the shopping cart but have not purchased them with those who have actually purchased the items. By combining these analysis graphs, you can get a comprehensive view of different customer behaviors and adjust marketing strategies based on this information.
3. How to use filters to optimize marketing results?
To take full advantage of the Ozon analysis graph generator, you need to take the following steps:
Clear goals: Before setting filters, clarify marketing goals and customer behaviors you want to analyze.
Set appropriate conditions: According to business needs, select appropriate logical conditions to combine or exclude specific customer groups.
Refine market segments: Use the sub-graph function to refine market analysis and ensure that each market segment has commercial value and marketing relevance.
Regular evaluation: Continuously monitor and evaluate analysis graph data to ensure that they reflect the latest customer trends and behaviors.
Conclusion:
Effective customer segmentation is the key to a merchant’s success on Ozon. Through advanced filters and conditional settings, merchants can create highly refined market segments, which will help identify and attract customers with the greatest conversion potential. As the market continues to evolve, merchants need to constantly adjust and optimize analytical graphs to ensure that marketing activities are always in the best condition. Only in this way can they stay ahead in the increasingly competitive e-commerce market and achieve sustained growth in their business.