In the current e-commerce competition, accurately identifying and segmenting the target market is the key to business success. The Ozon platform provides a series of powerful analysis chart filters that enable merchants to deeply understand and describe the customer groups they are interested in. By refining user behavior, geographic location, and dimensions such as age, gender, and average consumption, merchants can create more accurate market segments, thereby designing more targeted marketing strategies and improving sales efficiency. This article details how to use Ozon’s analysis chart filter tool to perform segmented market analysis.
1. User behavior filter.
User behavior filter is an important tool for understanding customer purchasing habits. By analyzing user behavior data for different operations, such as purchase, browsing, adding to shopping carts or favorites, merchants can grasp customers’ shopping motivations and preferences. In addition, by analyzing customers’ purchasing activities within a specific time, merchants can detect seasonal trends or the effectiveness of promotional activities.
Analyze customer interaction behavior:
In the “Behavior” filter, merchants can analyze the number of customer interactions for specific products or categories to further understand the depth and breadth of market demand. These data help merchants optimize inventory management and product promotion strategies.
Analysis of customers in the entire market:
Ozon also allows the analysis of data from all buyers in the market, but currently filters based on the number and time of actions are not available for the analysis of the entire market. This means that merchants can get a broad market perspective, but may need other data sources to obtain deeper behavioral analysis.
2. Geographic filter.
Geographic filter enables merchants to segment the market based on country, region and city data. This is especially important for merchants seeking growth in specific geographic areas. Merchants can use this information to target advertising, customize promotions or optimize logistics and delivery strategies.
3. Age, gender and average bill filter.
With age, gender and average bill filters, merchants can create segments based on customer demographics. This information helps merchants better understand the characteristics and purchasing power of customer groups, so as to customize products and services for different market segments.
Use of non-important options:
If certain segmentation conditions do not have a direct impact on marketing activities, merchants can select the “non-important” option to not include these dimensions in the analysis chart. This flexibility allows merchants to adjust the complexity of the analysis map according to the needs of their marketing strategy.
4. How to use the analysis map filter effectively?
To effectively use Ozon analysis map filters, merchants should follow the following steps:
Determine the target market: Before creating an analysis map, clarify the target market and marketing goals.
Refine the analysis conditions: Select user behavior and demographic data that are consistent with business goals as filter conditions.
Periodic evaluation: Regularly evaluate and update the analysis map to ensure that they reflect the latest market trends and customer behavior.
Integrate other data: Combine Ozon analysis maps with other market research and customer feedback to gain a comprehensive understanding of the market.
Analyze and optimize: Analyze segmented data to identify potential market opportunities and improvement points to optimize the return on marketing investment.
Conclusion:
In the rapidly changing e-commerce environment, merchants need to use all available tools and resources to stay competitive. Ozon’s analysis map filters provide merchants with a powerful platform to perform refined market segmentation and data analysis. Through these tools, merchants can not only better understand the needs of customers, but also communicate with them in the most appropriate way at the right time and place. Ultimately, this will lead to higher customer satisfaction and increased sales.