Amazon advertising is a key tool for many sellers, designed to increase their product exposure and boost sales. This article delves into the various methods and strategies in Amazon advertising and provides advice that sellers can understand how to win advertising on the Amazon platform.
1. Preparatory measures.
Before starting an Amazon advertising campaign, it is necessary to pay attention to the following key preparations:
Choice of advertising type: Amazon offers a range of advertising types, including automatic and manual advertising. Automatic advertising relies on Amazon algorithms to automatically match keywords, while manual advertising requires sellers to actively enter specific keywords and ASINs (Amazon Standard Identification Codes) when selecting them.
Bidding strategy: The bidding strategy you choose determines the amount you are willing to pay for each click. You can use a variety of bidding strategies, each of which can control advertising costs, from manual prices to automatic prices.
2. Advertising strategy.
In Amazon advertising, the choice of advertising strategy depends on your product characteristics and target groups. Here are some common advertising strategies:
Manual advertising: This method allows you to accurately target keywords and ASINs generated by automatic advertising. You can choose your own matching method, including broad match, phrase match, and exact match.
Brand promotion: With the “Brand promotion” function, merchants can create customized brand advertisements to showcase their own brands and numerous products, thereby enhancing their brand awareness.
Precise push:
Clear target group: It is key to understand the most suitable audience for your product. Target customers are determined through market research and analysis.
Choose appropriate keywords: Keywords are the core of advertising, choose high-quality keywords related to your products.
Use negative keywords: Exclude search terms that are not related to your products or that you don’t want to appear to improve the accuracy of your ads.
In summary, the success of Amazon advertising depends on meticulous groundwork and savvy strategic choices. Merchants should adjust their advertising strategies according to product categories, competitive landscapes, and target groups, and continuously optimize advertising results.