When operating Amazon products, sellers need to pay attention to a lot of data. In addition to the sales volume of products, you should also pay attention to the ranking of products. Today, I want to share with you how to quickly improve the ranking of Amazon products.
1. Product variants.
Amazon variants refer to the differences in parameters, colors, sizes, models, etc. of the same product. More variants mean that customers have more diverse choices, which can increase customers’ stay time to a certain extent and relatively increase the turnover rate of products.
2. Update expired listings.
What’s more important is that Amazon buybox updates have always been more inclined to newly released products. Listings affect not only products, but all listings. If the seller has not released new products for a long time, multiple products can be selected as new products to be re-released.
3. Price.
For user friends, for some products that are not in very strong demand, the influencing factor is mainly due to price. A reasonable price setting can bring the possibility of competing for buybox while meeting their own profit margin needs. Help sellers increase sales.
4. The rate of positive reviews in product reviews.
Seller friends all know that due to the generally low review rate of foreign merchants, on the Amazon platform, good reviews are very important for products and can directly promote product transactions and conversions. In addition, as a platform where “products are king and buyers are prioritized”, the Amazon platform attaches great importance to the buyer’s user experience.
Therefore, if the product review frequency is high, the store weight is very effective for operating the store and improving product rankings. This is why there are so many sellers doing Amazon reviews now.
5. Promotional promotion.
Seller friends can find relevant Internet celebrities to help you promote products. Amazon has a promotion campaign for social media promotion codes, and you can view the promotion overview. With the promotion of celebrities, products can be sold faster.
In short, all products on the Amazon platform are ranked according to their own rules. If sellers want to improve product rankings, they need to do a good job of internal skills for the product and add some promotion and marketing operations.